AdAsia Selects WE Communications
Pioneering Technology Startup AdAsia Holdings Selects WE Communications for Greater China Expansion
Agency will help drive AdAsia Holdings’ momentum in the region through targeted media outreach and creative communications strategy
Hong Kong, 25 July 2017 — WE Communications (WE) today announced it will help drive awareness for fast-growing Singapore-headquartered startup AdAsia Holdings (AdAsia) in Greater China, as the brand looks to position itself as the leading technology company with solutions in artificial intelligence (AI) and advertising, in Asia. WE will be responsible for providing communications services in China, Hong Kong, and Taiwan as the company introduces its intuitive solutions, including the AdAsia Digital Platform and CastingAsia, to these markets.
As the regional hub, WE Hong Kong is tasked with lifting the brand’s profile in the business and financial sector as it prepares for IPO following a recent US$12 million Series A funding round.
“We're looking to establish and maintain a strong focus in the region, and see WE Communications as an ideal extension of our communications team,” said Chris Lu, Communications Manager, AdAsia Holdings. “Our cultures are very much in line with each other – with people a key focus for both sides, and we will seek to leverage on the team's dynamism and expertise to further drive our efforts.”
WE will work closely with AdAsia’s communications team to articulate and reinforce the brand’s mission to boost the industry standard and enable marketers, advertisers and publishers to leverage on intelligent tools and end-to-end solutions to drive business outcomes in an ever-changing industry.
“AdAsia is a brand in motion – disrupting the advertising industry with a host of innovative artificial intelligence and advertising solutions for modern marketers,” said Emma Richards, VP, Regional Technology Lead, WE APAC. “As a communications company with technology in our DNA, we look to partner with brands who are driving innovation, and using technology to enhance the needs of users, and revolutionize their industries. AdAsia certainly shows potential in harnessing the motion driving their environment, and we are excited to help them enter the next phase of their brand journey.”
One For All, a member of WE Communications’ global affiliate program, will assist AdAsia with media relations in Taiwan as part of the Greater China retainer.
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About AdAsia Holdings
AdAsia Holdings is one of the fastest growing technology companies in Asia – launched in April 2016 by Kosuke Sogo and Otohiko Kozutsumi. AdAsia Holdings looks to enhance marketers’ and publishers’ prowess through intelligent platforms and end-to-end solutions. Headquartered in Singapore, AdAsia Holdings is a strong believer in localized support and has a growing presence across Asia. The company plans to further expand into every market in Asia, localizing solutions to suit each market’s needs.
About WE
WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. With a media landscape that is moving, pulsing and constantly evolving, brands must navigate everything from industry disruption and technology shifts to stakeholder mandates and political headwinds. In turn, brand stories have to move with new velocity and sync across every device and platform. Using our Momentum methodology, we partner with clients to create transformative communications that are rooted in insight and drive big impact. Our fiercely independent mindset allows us the freedom to bring together the best talent, ideas and partners, through our revolutionary partnership approach, The PLUS Network, to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency and PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it’s not about us, it’s about our clients, their customers and setting their brands in motion. Time to move. http://www.we-worldwide.com
For more information, press only: James Fearnside, [email protected], (+852) 2578 2927
