WE's Capgemini brief goes global

WE Communications has been appointed to group PR duties by Capgemini, a leader in consulting, technology services and digital transformation. This is an expansion of an existing UK brief that WE won in 2017, and will be run primarily out of the UK, with some US support. The work will focus on building Capgemini’s reputation as a global leader through pan-EMEA and international media relations, across its entire portfolio including priority sectors. "Following a successful partnership with WE in the UK over the last year, we’re pleased to expand our PR focus together internationally," said Sam Connatty, director of global public relations at Capgemini. "WE’s passion, creativity and understanding of our business, in addition to their expertise in our target sectors stood out during the competitive pitch process."