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WE Bolsters Insights and Analytics Leadership in the UK

1/8/2021

WE COMMUNICATIONS BOLSTERS INSIGHTS & ANALYTICS LEADERSHIP IN THE UK

FORMER GOLIN SVP APPOINTED TO DRIVE VISION AND STRATEGY IN KEY GROWTH AREA

LONDON – 11 JANUARY 2021 — WE Communications (WE), a leading global communications firm, today named Thane Ryland to lead insights and analytics (I&A) strategy in UK. This newly created role further reinforces the agency’s expansion into integrated services, where client demand has driven 25 percent growth for the UK business over the past 12 months.

“Our clients understand the critical importance of turning data into actionable insights for their brand narratives and driving bottom-line growth,” said Ruth Allchurch, managing director, UK. “Thane brings a wealth of global experience in providing counsel to corporations that wish to optimize planning and strategy in their paid, owned and earned communications. We’re thrilled to have someone with his experience join us, marking a significant step change for us in the UK.”

Ryland joins WE with more than 15 years’ experience in I&A and measurement leadership positions, both at agencies and in-house. Most recently, he served as senior vice president, analytics and insights, at Golin. Over his career, he has worked with a range of brands including acting Global Head of Media Measurement for Shell, as well as leading strategic planning for Microsoft, Nokia, Unilever, Reckitt-Benckiser, Novartis, Roche, Pfizer and Bayer.

In his new position at WE, Ryland will be responsible for expanding data and analytics services for existing UK clients, as well as driving new business across the agency’s key sectors of health, technology and consumer. He will also collaborate closely with WE’s global I&A leadership team to create greater client synergies across EMEA and worldwide.

“Measurement is the lifeblood of a resilient marcomms strategy,” said Ryland. “I’m excited to join WE to leverage my insights across B2B and B2C, building on WE’s success. WE is well-positioned to deliver impactful, data-led insights, to find new ways for communications strategies to inform more adaptive content, and build the agile and flexible approaches clients need in 2021.”

Ryland joins WE in January and will report to Allchurch.

 

ABOUT WE

WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.

Our global reach includes offices in 22 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s and Volvo has been recognized by Cannes Lions, The Holmes Report SABRE Awards and PRWeek Awards, just to name a few.

For more information, press only: Michael Drapper, WE, +44 20 7632 3826, mdrapper@we-worldwide.com