WE Boosts Boston Leadership

AGENCY INVESTS IN BOSTON OFFICE AND GROWING HEALTHCARE SECTOR

SEATTLE — Sept. 13, 2016 — WE Communications today announced the appointment of Catherine Allen as senior vice president and general manager for its Boston office. The appointment reflects the agency’s fortified presence on the East Coast, a key center of excellence for the global healthcare industry. 

Allen brings nearly 20 years of experience in public relations and integrated communications, including a background that spans healthcare, consumer and technology. She was most recently with SHIFT Communications, where she established the agency’s healthcare practice and led the East Coast team and accounts. In her new role with WE, Allen is charged with overseeing WE’s marketing and business development efforts in Boston and New England with a focus on healthcare, as well as taking a leadership role on key clients. She will partner closely with the other North America office leads, including Alyssa Garnick in New York, Melissa Havel in Portland, Keely Stephens in Austin, and Steve Kerns in San Francisco.   

“Breakthroughs, regulations and technology continually disrupt the healthcare market,” said Kass Sells, president of North America. “Our expertise is helping clients communicate through these disruptions to positively impact their customers’ lives. Cathy is an established transformation artist in her own right and will be an instant asset to our current and future clients as well as to our team in Boston.”

WE’s healthcare sector continues to steadily expand its client roster, representing one of the agency’s top three growth areas two years running. WE’s Boston presence is a lynchpin for the sector, working with leading biotechnology, pharmaceutical, health technology and medical device innovators that are leaders in specialty medicine, rare disease, and telemedicine, among other areas.  

“The work WE delivers to its clients, especially in healthcare, is second to none,” Allen said. “I’m excited to join a team that has such a clear understanding of how to tell powerful stories for industry leaders and innovators.”

About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. We partner with clients to transform their businesses through storytelling, in many different forms. Our playground is consumer, healthcare, social innovation, and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. That’s the power of WE. Shiny accolades like Cannes Lions, Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year, and Technology Agency of the Decade adorn our offices. But it's not about us, it's about our clients, their customers, and sparking a more elemental and immersive conversation. Talk soon. http://www.we-worldwide.com.

For more information, press only: Kara Kraft, [email protected], (503) 443 7143