WE COMMUNICATIONS EXTENDS TREND MICRO PARTNERSHIP TO UK
WE COMMUNICATIONS EXTENDS TREND MICRO PARTNERSHIP TO UNITED KINGDOM
EXPANDED REMIT BUILDS ON SUCCESSFUL GLOBAL PARTNERSHIP
LONDON – 17 June 2020 – Leading global communications and marketing agency WE Communications (WE) today announced it has won an expanded remit with Trend Micro, the global leader in enterprise data security, cloud and cybersecurity solutions, adding a UK communications programme to its portfolio. The brief was awarded to WE following a competitive pitch in February 2020.
The new scope of work builds on WE’s partnership with the cybersecurity leader in both Australia and the U.S. Drawing on these global relationships, as well as the agency’s deep understanding of Trend Micro’s solutions and the UK media landscape, WE will seek to strengthen Trend Micro’s position as the leading cloud security provider in the UK market.
“WE demonstrated an intuitive knowledge of our business,” said Funda Cizgenakad, PR manager, Europe, at Trend Micro. “The team shone a new light on the opportunities for our business in the UK market, blending creative thinking with intelligent, well thought out insights. WE’s knowledge of the cybersecurity landscape, excellent media relationships and purpose-driven execution makes them an ideal partner for Trend Micro as continue to grow our brand awareness in the UK.”
WE is charged with showcasing Trend Micro’s knowledge and heritage in the cybersecurity market through a combination of integrated thought leadership campaigns, press office and event support. The agency will highlight the benefits Trend Micro’s broad portfolio brings to customers and separate Trend Micro from the rest of the pack in the crowded cybersecurity ecosystem. The work will be serviced out of WE’s London office and managed by Annabel Kerr, director of Technology, alongside a fully integrated team.
“Cybersecurity is a fascinating and ever-evolving space,” said Kerr. “We look forward to partnering with Trend Micro to lend its voice to some of the hottest topics on the news agenda, reinforcing its place as a leader in cloud security.”
Trend Micro joins WE’s strong enterprise technology client portfolio in the UK, which includes Capgemini, Honeywell and HPE Aruba. This new appointment continues a recent string of wins for WE’s UK office, which saw 14 percent growth in 2019.
WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behaviour.
Our global reach includes offices in 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives, and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s and Volvo has been recognized by Cannes Lions, The Holmes Report SABRE Awards and PRWeek Awards, just to name a few.
For more information, press only: Michael Drapper, WE, MDrapper@we-worldwide.com, +44 (0)20 7632 3826