WE Communications To Drive FWD Presence

FWD SELECTS AGENCY TO RAISE BRAND AWARENESS THROUGH TARGETED CORPORATE AND BRAND COMMUNICATIONS

Singapore, 5 April 2017— WE Communications (WE) today announced a partnership with FWD Singapore to establish an integrated communications programme for the emerging insurance brand.

Through strategic content creation, influencer partnerships, and media relations, WE is shaping FWD’s narrative across owned, earned and paid channels in order to raise its corporate profile, develop a memorable brand story, and generate interest and awareness with target audiences.

“At FWD, we want to change the way people feel about insurance. We believe that through enhanced customer service and experience, product innovation and digital delivery, we can challenge the traditional insurance industry standards,” said David Broom, Chief Marketing Officer, FWD Singapore. “WE’s integrated approach to communications allows us to focus on creating relevance in this competitive insurance landscape, placing an emphasis on prioritising communications activities that deliver the best engagement and value for our company.”

By communicating a strong brand narrative, WE will work towards raising FWD’s market presence, brand recognition, and generating interest through media engagement to increase visibility and establish trust with consumers and other stakeholders. The scope of work will encompass counsel, strategy, and planning; account management; media engagement; KOL engagement; hotline management; and storytelling curation.

Commenting on the partnership, Jeremy Seow, Managing Director, WE Communications Singapore said: “FWD is a challenger in the insurance market, and like WE, is a brand that is flexible, agile and nimble. Our integrated communications capabilities run across the entire media ecosystem, and just as FWD uses technology to provide fast, direct and secure services to its customers, WE understands the need to deftly navigate a digital landscape of data, insights, media platforms, and emerging technologies to accelerate a brand’s story. We are thrilled to be the agency to help them achieve their objectives in Singapore.”  

END

About FWD

FWD started operations in Singapore in April 2016, providing employee benefits insurance to corporate customers. In September, FWD launched its direct-to-consumer business and currently offers a suite of life and general insurance products including Direct-Term Life, Car, Travel, Personal Accident and Maid Insurance. Leveraging technology, FWD provides insurance that is world beating in its simplicity and customer focus for connected people to take control. By doing so, FWD will change the way Singapore feels about insurance.

FWD is the insurance business arm of Pacific Century Group (PCG). PCG, established in 1993, is an Asia-based private investment group with interests in financial services, technology, media & telecommunication, and real estate. Besides Singapore, FWD provides life and general insurance in Hong Kong & Macau, Thailand, Indonesia, Vietnam, and the Philippines.

For more information, please visit https://www.fwd.com.sg.

About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. For 30+ years we’ve been movers and opinion shakers, experiencing firsthand how technology can enable brand transformation. Using our Momentum family of services, we partner with clients to set their stories in motion – from insight to impact. Our playground is consumer, health, social innovation and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency, Technology Agency of the Decade and, most recently, a PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it's not about us, it's about our clients, their customers, and setting their brands in motion. Time to move. http://www.we-worldwide.com.

For more information, press only: James Fearnside, [email protected], (+852) 2578 2927