In this world of rapidly evolving technology, increased customer expectations and thriving digital communications, every brand is in motion. To shift perceptions, stir emotions and incite action, brand stories must rise above the noise. Our purpose is to use our gift of communications to move people to positive action in the world.

Brand Purpose

Define What You Stand For. Build Brand Reputation. Corporate Citizenship, Philanthropy and Social Innovation.

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Insight and Analytics

Listen, Understand and Evaluate Audiences, Markets and Opportunities. Inform and Optimize Work.

Product Campaigns

Positioning and Messaging. Market Entry. Category Creation. Campaign Strategy. User Case Studies. Event Development and Execution.

Crisis and Issues Management

Crisis Preparedness. Issues Containment. Cyber Threats. Reputation Management.

Executive Positioning and Platform

CEO and C-Suite Platform Development. Vision. Thought Leadership. Media Relations. Storytelling. Social and Events Strategy.

Corporate Communications

Corporate Affairs, Stakeholder and Influencer Engagement. Financial Communications, IPOs, M&A. Transformational Storytelling.

Direct to Consumer

Audience focused Campaigns. Pop Culture Interceptions, Events, Influencer and Celebrity Strategy/Execution.

Digital Marketing

Data-led Creative, Social, Content Strategy and Planning.

Employee Engagement

Building and Evolving Culture. Internal Marketing Campaigns. Change Management.

Our Capabilities

WE Communications provides a full range of marketing and public relations capabilities.

Capabilities

From the earliest planning stages through execution and on to measuring impact, WE offers a full suite of services to help you own your narrative, shift perceptions, and move the needle.

Understanding the Context

  • Analysis: market, competitive, audience, and conversation
  • Audit: social media, earned media, content, search and keyword
  • Customer journey mapping

Uncovering the Insight

  • Audience identification,
    behavior and trends
  • Audience segmentation,
    profiles and personas
  • Objectives and KPIs
  • Predictive analytics

Creative Inspiration

  • Creative strategy
  • Integrated communications strategy

Moving into Action

  • Influencer identification
  • Paid media implementation
  • Owned content development
  • Social media activation
  • Experiential and events
  • Search engine optimization

Measurable Impact

  • Message and campaign testing
  • Measurement and reporting
  • Campaign optimization

PLUS

Big thinking. Bold ideas. No drama.

PLUS 

Founded by WE as an alternative to the holding company model, PLUS gives our clients access to a range of specialists. Expert consultants, vibrant creatives, public policy pros — all with one goal: Make brand stories shine across all platforms, touchpoints, and with the audiences that matter.

Visit https://www.plus-worldwide.com to learn more.

PLUS Network extended expertise include:

Global Policy

Public Affairs, Government Relations, Issues Management, Global Advisory.

Branding

Positioning, Architecture, Naming, Creative Expression.

Technology solutions

Digital and Direct Marketing, CRM/Marketing Automation, Retail and Ecommerce, User Experience, Website and Mobile Development.

Experiential

Events, Sponsorships, Channel and Retail, Interactive, Celebrity.

Research

Custom and Omnibus Primary Research, Audience Panels, Data Tools.

Advertising

Digital (Programmatic, Social, Display, PPC, Video, Native), Traditional (Print, TV, Radio).

Services