Since the very beginning, WE has used communications to move people to positive action. Our tried and tested methodology helps brands understand how their purpose fits into a world that’s constantly in motion. Consumers and stakeholders expect brands to take the lead on social issues, and WE grounds communications in purpose, positive action and bold leadership.

WE can help you understand, build and amplify your brand purpose. Contact the Brand Purpose team to get your free 30-minute assessment. 

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Brand Purpose in Action

Closing the broadband gap

Microsoft unveiled its Airband Initiative in 2017, a program designed to bring affordable broadband to 2 million Americans living in rural areas by 2022. More than 19 million people in these regions lack access to broadband, a vital service to drive agricultural, economic and educational growth. WE partnered with Microsoft to amplify this issue locally and nationally through demonstrative community stories and national media events. Interest surged and the results rolled in, yielding thousands of digital, print and broadcast media placements across local, regional and national outlets. Read the full case study here.

Four reusable bags full of groceries in back seat of car

Tackling A Pressing Environmental Challenge

The Plastic Free July Foundation, based in Australia, was founded to galvanize a grassroots consumer movement to reduce plastic use, as marine plastic debris becomes an unsustainable pollutant in oceans and waterways across the globe. WE developed a compelling campaign and call to action designed to emotionally connect and empower consumers to make small changes to single serve plastic use that would reduce their impact on the environment. The campaign became a global movement, with a significant 75% year over year uptake in the challenge to go plastic free for one month — from 2 million participants in 2017 to 3.4 million participants across 177 countries in 2018.

Students in South Africa working on tablets in a classroom with their teacher

Closing the Tech Skills Gap for Women

Intel launched the She Will Connect program in 2013 to provide 5 million women in Sub-Saharan Africa with internet and technology skills. With 45 percent fewer women than men online in the region’s emerging markets, closing the internet gender gap is critical to opening doors to economic and educational opportunity for all. Four years into their five-year program, the program was 1.5 million short of reaching its goal. WE built an ambitious narrative project to supercharge awareness and close the gap in the final year of the campaign. By the end of the year, Intel had reached 1.9 million more women, exceeding the initial goal.

Breaking a Taboo on Safe Sex Practices in India

AIDS Healthcare Foundation (AHF) India launched India’s first ‘Free Condom Store’ to raise awareness about safe sex practices. India is home to the world’s third largest population of HIV positive people, over 2.1 million, but condom social acceptance, use, and availability remains too low to meet the need. For the launch, AHF engaged with politicians, government bodies and celebrities. #FreeCondomStore trended for nearly 4 hours on Twitter, and AHF earned more than 6 million impressions. The campaign reached 3 million people, including more than 350,000 who viewed the Free Condom Store video.

Advancing Medication Safety in the Opioid Epidemic

Tabula Rasa HealthCare launched a first-of-its-kind platform that is addressing the increasing number of drug overdoses in the United States. The platform analyzes drug-to-drug interactions in order to help clinicians prescribe the safest and most effective medications for patients. This technology has a wide range of life-saving applications, including preventing unintended opioid overdoses and side effects. WE created a master narrative and orchestrated a proactive media relations plan that netted an in-depth feature story in Forbes, a 12-minute feature on NPR and wide recognition in the medical trades.

The time for bold leadership is now. Together WE can lead your Path to Purpose.

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Learn more about the research around purpose »