2021 Awards

HIGHLIGHTED WINS

IPRCCA 2021

Giant PR Consultancy of the Year: Avian WE – WINNER
Public Affairs: Strengthening Survivor Voice in Anti-Human Trafficking Space – Avian WE for India Leadership Forum Against Human Trafficking – GOLD
CSR & Not for Profit: Strengthening Survivor Voice in Anti-Human Trafficking Space – Avian WE for India Leadership Forum Against Human Trafficking – GOLD
Public Sector: Driving NHAI on a Content-Powered Digital Highway – Avian WE for National Highways Authority of India – GOLD
Integrated Campaign: Dettol Salutes: Building Hope in Times of Fear – Avian WE for Reckitt – SILVER
F&B and Hospitality: Eat Equal – Avian WE for McDonald's – SILVER
Event & Experiential Marketing: My Identity, My Pride – Avian WE for Blenders Pride – SILVER
Consumer Product: Eat Equal – Avian WE for McDonald's (Shortlist)
Most Innovative Use of Social Media: India Fit Raho – Avian WE for ASSOCHAM (Shortlist)
Internal Communications: Driving NHAI on a Content-Powered Digital Highway – Avian WE for National Highways Authority of India (Shortlist)

VELOCITY awards 2021

Digital Team of the Year: EXPD by Avian WE – WINNER
Best New Website of the Year: Atal Innovation Mission Website Revamp – Avian WE for Atal Innovation Mission – GOLD
Best Corporate Blog of the Year: Making Samsung India Newsroom a Hub of All Content – Avian WE for Samsung – GOLD
Best Use of Digital for Internal Communications in a Corporate: Driving NHAI on a Content-Powered Digital Highway – Avian WE for National Highways Authority of India – GOLD
Best SEO Campaign of the Year: Digital Amplification of Deloitte’s Voice – Avian WE for Deloitte – SILVER
Best Use of Social Media on an Ongoing Basis: Transforming Communications for India’s Apex Transforming Body – Avian WE for NITI Aayog – SILVER
Best Social Media Campaign of the Year: Countering the Stigma Associated with India’s Frontline Workers – Avian WE for NITI Aayog – BRONZE
Best Social Cause Digital Campaign of the Year: VMinclusion Taara a Unique Return to Work Program for Women – Avian WE for VMware – BRONZE
Best Organic Content Campaign of the Year: RomeoForIndia – Avian WE for Lockheed Martin (Shortlist)
Best Use of Social Media on an Ongoing Basis: Making People Contribute Towards Nation Building – Avian WE for Income Tax Department (Shortlist)
Best Use of Video by a Corporate or Brand: MarEU – Avian WE for Delegation of the European Union to India & Bhutan (Shortlist)

PRISM awards 2021

Outstanding Campaign by an NGO or Not-For-Profit Organisation: A Greater Gift – WE for Community Foundation of Singapore – WINNER

European excellence awards 2021

Telecommunications: WITHOUT YOU - Anniversary Campaign for DE-CIX – WE for DE-CIX – WINNER

PRWeek Best places to work 2021

Extra Large Agency –WE – WINNER

campaign asia agency of the year awards 2021

India PR Agency of the Year: Avian WE — BRONZE
Greater China Social Media Agency of the Year: WE Red Bridge (Shortlist)

the drum award for social purpose 2021

Best Brand/Charity Collaboration: Cotton On Group-UNICEF global partnership to deliver 1 million COVID-19 vaccines
— WE for Cotton On Group — HIGHLY COMMENDED

PRWeek Health influencer 30 2021

Stephanie Marchesi, President, WE Global Health - HONOREE

PR AWARDS INDIA 2021

PR Professional of the Year (Agency): Palin Ningthoujam, EXPD — Digital and Content for Avian WE — WINNER
Public Affairs: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — GOLD
Public Affairs: Building a robust blood transfusion ecosystem through public private partnership — Chase India for Terumo — BRONZE
Non-Profit: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — BRONZE
Event: Blenders Pride Fashion Tour — Avian WE for Blenders Pride — BRONZE
Arts, Entertainment & Media: Young Genius — Avian WE for Byju’s Young Genius: A News18 Initiative — BRONZE
Media Relations: Maharnai — Avian WE for SonyLIV (Shortlist)

PRCA National AWARDS UK 2021

B2B Technology Campaign Award: WE Communications – Aruba: At the Edge of Change – WINNER

EFFIE India 2021

The Disruptive Differentiators Award: Non-Product: Welcome to the Future of Experience – DDB Mudra Group, Avian WE and Madison World for McDonald’s – GOLD
New Product or Service: Product: The Next Best Thing To Redesigning Burgers – DDB Mudra Group, Avian WE and Madison World for McDonald’s – SILVER
Experiential Marketing / Brand Experience: Product: The One Hand Burger – DDB Mudra Group, Avian WE and Madison World for McDonald’s – BRONZE
Positive Change – Social Good: Brands: One Bite Closer to Equality – DDB Mudra Group, Avian WE and Madison World for McDonald’s – BRONZE

PROVOKE ASIA-PACIFIC CONSULTANCIES OF THE YEAR 2021

Midsize Regional PR Consultancy: WE — WINNER
Australasia PR Consultancy: WE (Shortlist)
South Asia PR Consultancy: Avian WE (Shortlist)

PROVOKE APAC SABRE AWARDS 2021

Food Service: Eat Equal — Avian WE for Westlife Development — WINNER
Not-For-Profit Organizations: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — WINNER
Consumer Marketing (New Product): Eat Equal — Avian WE for Westlife Development (Shortlist)
Indian Sub-continent: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking (Shortlist)
Public Affairs: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking (Shortlist)

PROVOKE ASIA-PACIFIC BEST AGENCIES TO WORK FOR 2021

Large Agency: WE (Finalist – #3)

PRWEEK ASIA BEST PLACES TO WORK ASIA 2021

Large Agency: WE Red Bridge (Shortlist)

PROVOKE SOUTH ASIA SABRE AWARDS 2021

Public Affairs/Government Relations: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — WINNER
Corporate Image: Samsung India 2.0 with #PoweringDigitalIndia — Avian WE for Samsung India Electronics — Certificate of Excellence
Financial Communications: Team Cashless India — Avian WE for Mastercard — Certificate of Excellence
Consumer Products/Services: Eat Equal — Avian WE for Westlife Development — Certificate of Excellence
Public Affairs/Government Relations: Building a robust blood transfusion ecosystem through public private partnership — Chase India for Terumo — Certificate of Excellence
Public Education: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — Certificate of Excellence
Not for Profit: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — Certificate of Excellence
Associations: India Fit Raho — Avian WE for The Associated Chambers of Commerce and Industry — Certificate of Excellence
Employee Communications: Let’s Untag — Avian WE for Hardcastle Restaurants (Shortlist)
Marketing to Consumers (New Product): Eat Equal — Avian WE for Westlife Development (Shortlist)
Media Relations: Scam 1992: The Harshad Mehta Story — Avian WE for SonyLIV (Shortlist)
Public Education: Consciously Speaking: a conscious choice of words to break the chain of unconscious bias across gender and sexuality — Avian WE (Shortlist)
Associations: #WeStandWithIndia – Building a path to recovery in collaboration with private healthcare — Avian WE for Healthcare Federation of India (Shortlist)
Consumer Products/Services: Dettol Handwash Challenge — Avian WE for Reckitt (Shortlist)
Financial & Professional Services: #ConsumerTracker: Unraveling the State of Indian Consumer — Avian WE for Deloitte India (Shortlist)
Healthcare: Dettol Handwash Challenge — Avian WE for Reckitt (Shortlist)

FULCRUM AWARDS 2021

PR Consultancy of the Year – Giant: Avian WE — WINNER
Best Not for Profit and Associations Sector Campaign: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — WINNER
Best Healthcare and Pharma Sector Campaign: Dettol Handwash Challenge — Avian WE for Reckitt — WINNER
Best Use of Media Relations: Great Journey Start with CSMIA — Avian WE for Mumbai International Airport — BRONZE
Best Use of Public Affairs: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for India Leadership Forum Against Trafficking — BRONZE
Best Use of Event: AI Population Scale — Avian WE for Intel — BRONZE
Best Use of Public Affairs: Building a Robust Blood Transfusion Ecosystem Through Public Private Partnership — Chase India for Terumo (Shortlist)
Best New Product Launch: EatQual — Avian WE for McDonald’s India – West & South (Shortlist)
Best New Product Launch: Launch of the 5th Generation Honda City — Avian WE for Honda Cars India (Shortlist)
Best Not for Profit and Associations Sector Campaign: India Fit Raho — Avian WE for The Associated Chambers of Commerce and Industry of India (Shortlist)
Best Food and Beverage Sector Campaign: EatQual — Avian WE for McDonald’s India – West & South (Shortlist)
Best Corporate Reputation Campaign: Samsung India 2.0 with #PoweringDigitalIndia — Avian WE for Samsung India (Shortlist)

the drum awards for pr 2021

Sport and Leisure: 'All Journeys Lead Home' 2021 Chinese New Year Campaign — WE Red Bridge for FC Barcelona (Shortlist)
Healthcare and Pharma: GSK Shingrix One-Year China Launch — WE Red Bridge for GSK (Shortlist)

B&T AWARDS 2021

Best Content Marketing Strategy: Adobe CQ — WE for Adobe (Shortlist)
Best Digital Strategy: Adobe CQ — WE for Adobe (Shortlist)

PRIME AWARDS 2021

Best Public Health Initiative: Share Your Secret — WE for Hearing Australia — WINNER

PRWeek 40 Under 40 2021

Jessica Jeng, Vice President - HONOREE

PRWEEK GLOBAL AWARDS 2021

Best Agency in Asia Pacific: WE — WINNER
Global Agency: WE (Shortlist)
Corporate Social Responsibility: "Carbon Negative by 2030" - Microsoft (Shortlist)

PR AWARDS ASIA 2021

Public Affairs: Survivor led government advocacy on anti-human trafficking interventions — Chase India for India Leadership Forum Against Trafficking — BRONZE
South Asia PR Consultancy of the Year: Avian WE (Shortlist)

KALEIDO AWARDS 2021

Large Agency of the Year: Avian WE — WINNER
Best Use of Event — Practice Area Awards: A New Chapter on Inclusion — Rainbow Literature Festival — GOLD
Best Campaign in Corporate Social Responsibility — Practice Area Awards: VMinclusion Taara — India’s largest return to work program for women — VMWare — GOLD
BFSI — Industry Awards: Team Cashless India — Mastercard — GOLD
Best Use of Media — Practice Area Awards: SCAM 1992: The Harshad Mehta Story — SonyLIV & Sony Pictures Network India — SILVER
Travel Tourism & Leisure — Industry Awards: #ExperienceTheDream (Launch of India’s first Boeing 787-9 Dreamliner) — Vistara — BRONZE
Media & Entertainment — Industry Awards: SonyLIV 2.0 — SonyLIV & Sony Pictures Network India — BRONZE
Retail & E-commerce — Industry Awards: #AMAZONFESTIVEYATRA - 3 TRUCKS 13 CITIES 6000 KMS AND ONE MESSAGE — Amazon India — BRONZE

exchange4media 30 under 30 2021

Julia Joseph and Prateek Juneja – WINNERS

MARKETING INTERACTIVE MARKIES SINGAPORE 2021

Most Creative – Event (Physical / Virtual): Lenovo eXperiential Day Avian WE — WE Communications for Lenovo (Shortlist)

Mumbrella commscon awards 2021

Best B2B Campaign: Adobe CQ — WE Communications for Adobe – WINNER
Best Social Media or Digitally-led Campaign: #FromMeToYou — WE Communications for Adobe (Shortlist)
Best Use of Owned Media: Adobe CQ — WE Communications for Adobe (Shortlist)

PRovoke nA Agency of the Year 2021

Midsize Agency of the Year: WE (Shortlist)

PRovoke na sabre awards 2021

Consumer Goods – Automotive: Volvo Calls the Winning Play on ‘Safety Sunday’ — Volvo Car USA (Shortlist)
Business to Business – Chemicals & Industrials Helping PCI Pharma Services Find Its Massive Transformative Purpose — PCI Pharma Services (Shortlist)
Media Relations – Product Media Relations (Consumer Media): Be the One — Microsoft (Shortlist)

PRCA SOUTHEAST ASIA PR YOUNG LIONS COMPETITION 2021

Melissa Tal and Natasha Chang – WINNERS

MARKETING INTERACTIVE PR AWARDS SINGAPORE 2021

Best Regional PR Campaign: Keeping Businesses Afloat Through eCommerce Support to Stimulate Southeast Asian Economies – Lazada – SILVER
Best Engagement for a Targeted Community: RedMart Paying it Forward to Singapore’s Frontliners – Lazada (Shortlist)
Best Insights-Driven PR Campaign: RedMart Leverages Data to Fulfil Grocery Demand Surge – Lazada (Shortlist)
Best Launch/Re-Launch Campaign: Refreshing LazMall to Empower Sellers Ahead of 9.9 and Beyond – Lazada (Shortlist)
Best PR Campaign: eCommerce: Empowering the Retail Sector to Pivot to eCommerce – Lazada (Shortlist)
Best Use of Technology: Livestreaming a Key Driver for Consumer Engagement in the New Normal of Online Shopping – Lazada (Shortlist)

PRWEEK HALL OF FEMME 2021

Stephanie Marchesi, President, WE Global Health – HONOREE

Ragan employee communications awards 2021

Humorous Video: Wacky Wednesday – WE – HONORABLE MENTION

India PR & Corporate Communications Awards (IPRCCA) 2021

Giant PR Consultancy of the Year: Avian WE – WINNER
PR Professional of the Year: Nitin Mantri – WINNER
F&B and Hospitality: Born Colourless – Absolut – GOLD
Healthcare Marketing Campaign: Banega Swasth India from Swachh to Swasth – RB – GOLD
Entertainment and Lifestyle: Blenders Pride Fashion Tour – Pernod Ricard – SILVER
Financial Services: Team Cashless India – Mastercard – SILVER
Technology: Making Silence Speak – Samsung – SILVER
Most Innovative Use of Digital Media: Fighting COVID-19 One Handwash at a Time – Dettol – BRONZE
Arts and Music: A New Chapter on Inclusion – Rainbow Lit Fest – BRONZE
Technology: VMinclusion Taara – VMware – BRONZE
Entertainment and Lifestyle: PVR Alternate Connect – PVR Cinemas (Shortlist)
CSR and Not for Profit: Isolated Not Alone – Avon (Shortlist)
Most Innovative Use of Social Media: #MakeYourMoov – RB (Shortlist)

PRWeek UK Healthcare & Pharmacomms Awards 2021

Best Agency Healthcare/Pharma comms Practice 2020: WE (Shortlist)

PRWeek US Awards 2021

Best in Arts, Entertainment, Sports & Media: Be the One  – Microsoft – WINNER
Outstanding Large Agency: WE (Shortlist)
Best in B2B: Microsoft Teams Solving Video Fatigue Through Together Mode  – Microsoft (Shortlist)
Best in Corporate Branding: Helping PCI Pharma Services Find Its Massive Transformative Purpose – PCI Pharma Services (Shortlist)

PRovoke Innovation SABRE Awards – North America 2021