The global media ecosystem is constantly evolving. We’re crafting a new kind of agency — one that helps clients navigate that motion and reach their audiences anywhere, anyhow and on any channel. Here are some insights from our best and brightest — because you don’t bring traditional PR and integrated communications together without a few big ideas.

THE LATEST INSIGHTS

What's Trending in 2021

Looking ahead to 2021, COVID-19 has forced brands to reflect on how they communicate their purpose and connect with their consumers. Understanding that 2020 has changed the way we live and work, which trends will be the most critical? WE’s new whitepaper looks at the key trends for the communications and marketing industry.

Insights Into BRAND Purpose

For the second year running, WE has partnered with Quartz to uncover how communications can move people to positive action. Read on for the newest thinking on brands taking a stand on social issues, employee engagement and more.

 

MORE INSIGHTS FROM WE

Communicating in unprecedented times

Your communications function provides a red thread and a catalyst for change. WE created six guiding principles to put communications at the center of your brand’s recovery planning and ensure your brand leads with purpose and humanity.

Creativity vs. Everything

Data helps us connect to customers in a thousand ways, but is our obsession with analytics and optimization killing brands’ creative souls? WE’s new whitepaper explores over-optimization, the “sea of sameness” and new processes to ensure your brand’s creative approach is future-proof.

Business Continuity & COVID-19

Months into the pandemic, business leaders in China are picking up the pieces of their 2020 plans and figuring out what the “new normal” might look like. From crisis preparedness to building brand equity in a radically changed world, WE looks to China for a glimpse of life after the coronavirus.

HEALTHCARE IN MOTION

The healthcare industry is one of the most innovative industries in the world — so why do healthcare brands have such a hard time connecting with consumers? Our Brands in Motion healthcare whitepaper has the answers, and a new imperative for brands looking to stand out.

Brands in Motion

How do brands navigate a world of motion? How do they meet consumer expectations that grow higher every year? Find your momentum with WE’s Brands in Motion global study.

Purpose in China

How should brands lead purposefully in a market that’s still figuring out what “purpose” means? WE’s new report digs into strategies and learnings for brands seeking to define and act on their purpose in China.