







The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.
Let Brands in Motion be your north star.
THE LATEST INSIGHTS
Brands in Motion 2023 — Winning the Battle Against Green Fatigue
WE Communications surveyed nearly 2,000 employees from a range of industries across the United States, United Kingdom and Singapore to gain a regional view on their attitudes toward corporate sustainability programs. This research provides actionable insights to help companies make their sustainability efforts real for employees.
How to make corporate sustainability efforts real for employees.
MORE INSIGHTS FROM WE

Brands in Motion 2023: Winning the Battle Against Green Fatigue
Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? WE’s research has answers.
Topic: Brands in Motion, Leadership, Insights & Analytics, Sustainability Communications
May 22, 2023

Brands in Motion 2023: Healthy Reputation - More than Medicine
Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.
Topic: Brand Purpose, Brands in Motion, EMEA
February 08, 2023

Brands in Motion: Making it Real for a Technology Industry in Transformation
As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Digital Experience & Technology, Technology Communications
December 06, 2022

Brands in Motion 2022
How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Leadership, Insights & Analytics
October 04, 2022

Brands in Motion: Making Net Zero Net Positive for Everyone
We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.
Topic: Brands in Motion, Insights & Analytics, Sustainability Communications
April 20, 2022

Brands in Motion: The APAC Technology Mandate
WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications
Topic: Brands in Motion, Digital Experience & Technology, Technology Communications, APAC
December 01, 2021

Brands in Motion 2021
Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Leadership, Insights & Analytics
September 22, 2021

What's Next? Technology, Communications and the Race to Recovery
What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Consumer Communications, COVID, Digital Experience & Technology, Technology Communications
June 08, 2021

UK: What's Next? Technology, Communications and the Race to Recovery
What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Consumer Communications, Digital Experience & Technology, Technology Communications, EMEA
June 08, 2021

Rethinking the Purpose and Meaning of Leadership
Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.
Topic: CEO & Exec Communications, Leadership
March 21, 2021

The Power of Communications During A Crisis - The Way Forward
In a time of global crisis, how will your brand bring hope and fuel progress? WE's six guiding principles will help you make communications your brand's red thread and a catalyst for change.
Topic: CEO & Exec Communications, COVID, Digital Experience & Technology, Leadership
July 09, 2020