The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.
Let Brands in Motion be your north star.
THE LATEST INSIGHTS
Brands in Motion 2023—
Healthy Reputations: More Than medicine
Does corporate reputation influence how much a healthcare professional trusts a brand’s pharmaceuticals?
WE Communications, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals in six countries to find out what impacts a healthcare professional's perception of biotech and pharma brands, and how those brands can nurture a positive image.
MORE INSIGHTS FROM WE
Cybersecurity Communications: Engage Where it Matters
In an increasingly crowded conversation, WE communications shares the key to breaking into the global cybersecurity dialogue.
Topic: Technology Communications
Mar 10, 2023
Brands in Motion 2023: Healthy Reputation - More than Medicine
Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.
Topic: Brands in Motion, Healthcare Communications
Feb 8, 2023
Brands in Motion 2022
How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.
Topic: Brands in Motion, Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership, Technology Communications
Oct 4, 2022
Brands in Motion 2022: The Privacy Mandate
What strategies can brands adopt to make data privacy an exciting part of the user experience?
Topic: Brands in Motion, Brand Purpose, Technology Communications
Jun 13, 2022
Brands in Motion: Making Net Zero Net Positive for Everyone
We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.
Topic: Brands in Motion, Brand Purpose, Leadership
Apr 20, 2022
Brands in Motion: The APAC Technology Mandate
WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications
Topic: Brands in Motion, Brand Purpose, Technology Communications
Dec 1, 2021
Brands in Motion: The Healthcare Mandate
Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.
Topic: Brands in Motion, Brand Purpose, Healthcare Communications, Insights & Analytics, Leadership
Nov 16, 2021
Brands in Motion 2021
Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.
Topic: Brands in Motion, Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership
Sep 22, 2021
Listen In with Eirene Chen
Eirene Chen, talks with Dawn Beauparlant, about the importance of connecting to all your audiences with passion and vulnerability, and emphasizing our shared humanity.
Topic: Brand Purpose, CEO & Exec Communications, Leadership
Jun 15, 2021
What's Next? Technology, Communications and the Race to Recovery
What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Brands in Motion, Digital Experience & Technology (DXT), Technology Communications
Jun 8, 2021
Rethinking the Purpose and Meaning of Leadership
Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.
Topic: Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership
Mar 21, 2021
Listen In with Hanson Hosein
Hanson Hosein shares his perspective on the importance of courageous conversations and the power of story in our lives with Dawn Beauparlant.
Topic: Brand Purpose, CEO & Exec Communications, Leadership
Mar 19, 2021
Development Sector Adapting to the New Ecosystem in the COVID-19 Era
Explores insights from India’s development sector leaders about the challenges they faced during COVID-19 lockdowns.
Topic: Brand Purpose, COVID-19 Pandemic, Healthcare Communications, India
Mar 18, 2021
Listen In with Steven Clayton
Steve Clayton, leader of Microsoft's Innovation, Culture and Stories team, shares what he's learned about leading with empathy during the COVID-19 pandemic.
Topic: Brand Purpose, CEO & Exec Communications, Leadership
Mar 17, 2021
Creativity vs. Everything
WE’s whitepaper Creativity v. Everything explores over-optimization, the “sea of sameness,” and new processes to ensure your brand’s creative approach is future-proof.
Topic: Digital Experience & Technology (DXT), Technology Communications
Mar 15, 2021
Listen In with Dawn Beauparlant
Come, listen in and join WE’s Dawn Beauparlant, as she talks with storytellers and communicators of all forms about the power of communications in our lives.
Topic: Brand Purpose, CEO & Exec Communications, Leadership
Mar 1, 2021
Insights on Brand Purpose
In today’s ever-changing media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out.
Topic: Brand Purpose, Insights & Analytics
Jul 20, 2020
The Power of Communications During A Crisis - The Way Forward
In a time of global crisis, how will your brand bring hope and fuel progress? WE's six guiding principles will help you make communications your brand's red thread and a catalyst for change.
Topic: Brand Purpose, CEO & Exec Communications, COVID-19 Pandemic, Healthcare Communications, Leadership
Jul 9, 2020
Purpose in Communications
Brand purpose is more than a buzzword — it’s a conversation happening all over the world. Discover the brand purpose conversation here.
Topic: Brand Purpose, Consumer Communications, Healthcare Communications, Insights & Analytics, Leadership, Technology Communications
Jun 25, 2020
Business Continuity in the Era of COVID-19
WE's whitepaper informs businesses during a time of uncertainty by taking key learnings from post-quarantine trends in China.
Topic: CEO & Exec Communications, COVID-19 Pandemic, Leadership
Mar 24, 2020
The New Healthcare Brand Imperative
How can healthcare brands evolve their communications strategies and earn consumer love?
Topic: Brand Purpose, Healthcare Communications
Jan 7, 2020
Purpose in China The Future Role of Brands
Chinese consumers want to see a defining purpose behind the products and services they love.
Topic: Brand Purpose, Consumer Communications
Nov 25, 2019
Brands in Motion 2019
Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.
Topic: Brands in Motion, Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership
Sep 19, 2019
Brands in Motion 2018
Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.
Topic: Brands in Motion, Consumer Communications, Healthcare Communications, Technology Communications
Aug 15, 2018
Brands in Motion 2017
Meet Brands in Motion 2017. The study, partnered by YouGov, that uncovers a new metric of brand performance, debunking the value of brand positioning in place of brand motion.
Topic: Brands in Motion, Consumer Communications, Healthcare Communications, Technology Communications
Sep 18, 2017
UK: What's Next? Technology, Communications and the Race to Recovery
What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Brands in Motion, Digital Experience & Technology (DXT), Technology Communications
