The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.

Let Brands in Motion be your north star.

THE LATEST INSIGHTS

WE Talk: AI With Steve Clayton, Vice President, Microsoft Communications Strategy

WE talks with industry leaders about the impact of AI in communications.

Explore AI's impact on communications with the WE Talk: AI video series. We’re convening industry leaders to share insights and expert guidance on adopting this transformative technology. Join us to elevate your communications strategy with firsthand perspectives from communications movers and shakers across industries and dive into the “so what” of AI for comms professionals.

MORE INSIGHTS FROM WE

WE Talk

WE Talk

WE talks with industry leaders about the impact of AI in communications.

Topic: Artificial Intelligence, Leadership, Technology Communications

February 28, 2024

Brands in Motion 2023: ESG Means Business in China

Brands in Motion 2023: ESG Means Business in China

WE’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.

Topic: APAC, China, Environmental, Social and Governance (ESG), Sustainability Communications

December 05, 2023

Brands in Motion 2023 New Rules of Corporate Reputation

Brands in Motion 2023 New Rules of Corporate Reputation

WE’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.

Topic: Artificial Intelligence, Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics

October 17, 2023

Brands in Motion 2023: Winning the Battle Against Green Fatigue

Brands in Motion 2023: Winning the Battle Against Green Fatigue

Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? WE’s research has answers.

Topic: Brands in Motion, Insights & Analytics, Leadership, Sustainability Communications

May 22, 2023

How Communications Professionals are Viewing the AI Opportunity Ahead

How Communications Professionals are Viewing the AI Opportunity Ahead

AI readiness is critical to the future of communications.

Topic: Artificial Intelligence, Digital Experience & Technology, Insights & Analytics, Leadership, Technology Communications

May 16, 2023

Cybersecurity Communications: Engage Where it Matters

Cybersecurity Communications: Engage Where it Matters

In an increasingly crowded conversation, WE communications shares the key to breaking into the global cybersecurity dialogue.

Topic: Consumer Communications, Digital Experience & Technology, Technology Communications

March 10, 2023

Brands in Motion 2023: Healthy Reputation - More than Medicine

Brands in Motion 2023: Healthy Reputation - More than Medicine

Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.

Topic: Brand Purpose, Brands in Motion, EMEA, Healthcare Communications

February 08, 2023

Brands in Motion: Making it Real for a Technology Industry in Transformation

Brands in Motion: Making it Real for a Technology Industry in Transformation

As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.

Topic: Brand Purpose, Brands in Motion, Consumer Communications, Digital Experience & Technology, Technology Communications

December 06, 2022

Brands in Motion 2022: The Bravery Mandate: Make it Real

Brands in Motion 2022: The Bravery Mandate: Make it Real

How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.

Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership

October 04, 2022

Brands in Motion 2022: The Privacy Mandate

Brands in Motion 2022: The Privacy Mandate

What strategies can brands adopt to make data privacy an exciting part of the user experience?

Topic: Brands in Motion, Consumer Communications, Technology Communications

June 13, 2022

Brands in Motion: Making Net Zero Net Positive for Everyone

Brands in Motion: Making Net Zero Net Positive for Everyone

We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.

Topic: Brands in Motion, Insights & Analytics, Sustainability Communications

April 20, 2022

Brands in Motion: The APAC Technology Mandate

Brands in Motion: The APAC Technology Mandate

WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications

Topic: APAC, Brands in Motion, Digital Experience & Technology, Technology Communications

December 01, 2021

Brands in Motion: The Healthcare Mandate

Brands in Motion: The Healthcare Mandate

Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.

Topic: Brands in Motion, EMEA, Healthcare Communications

November 16, 2021

Brands in Motion 2021

Brands in Motion 2021

Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.

Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership

September 22, 2021

Listen In with Eirene Chen

Listen In with Eirene Chen

Eirene Chen, talks with Dawn Beauparlant, about the importance of connecting to all your audiences with passion and vulnerability, and emphasizing our shared humanity.

Topic: CEO & Exec Communications, Leadership, Listen In

June 15, 2021

What's Next? Technology, Communications and the Race to Recovery

What's Next? Technology, Communications and the Race to Recovery

What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.

Topic: Consumer Communications, COVID, Digital Experience & Technology, Technology Communications

June 08, 2021

UK: What's Next? Technology, Communications and the Race to Recovery

UK: What's Next? Technology, Communications and the Race to Recovery

What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.

Topic: Consumer Communications, Digital Experience & Technology, EMEA, Technology Communications

June 08, 2021

Rethinking the Purpose and Meaning of Leadership

Rethinking the Purpose and Meaning of Leadership

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.

Topic: CEO & Exec Communications, Leadership

March 21, 2021

Listen In with Hanson Hosein

Listen In with Hanson Hosein

Hanson Hosein shares his perspective on the importance of courageous conversations and the power of story in our lives with Dawn Beauparlant.

Topic: CEO & Exec Communications, Leadership, Listen In

March 19, 2021

Development Sector Adapting to the New Ecosystem in the COVID-19 Era

Development Sector Adapting to the New Ecosystem in the COVID-19 Era

Explores insights from India’s development sector leaders about the challenges they faced during COVID-19 lockdowns.

Topic: APAC, COVID

March 18, 2021

Listen In with Steven Clayton

Listen In with Steven Clayton

Steve Clayton, leader of Microsoft's Innovation, Culture and Stories team, shares what he's learned about leading with empathy during the COVID-19 pandemic.

Topic: CEO & Exec Communications, Leadership, Listen In

March 17, 2021

Creativity vs. Everything

Creativity vs. Everything

WE’s whitepaper Creativity v. Everything explores over-optimization, the “sea of sameness,” and new processes to ensure your brand’s creative approach is future-proof.

Topic: CEO & Exec Communications, Digital Experience & Technology

March 15, 2021

Listen In with Dawn Beauparlant

Listen In with Dawn Beauparlant

Come, listen in and join WE’s Dawn Beauparlant, as she talks with storytellers and communicators of all forms about the power of communications in our lives.

Topic: CEO & Exec Communications, Leadership, Listen In

March 01, 2021

Insights on Brand Purpose

Insights on Brand Purpose

In today’s media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out and show their brand purpose.

Topic: Brand Purpose, Insights & Analytics, Leadership

July 20, 2020

The Power of Communications During A Crisis - The Way Forward

The Power of Communications During A Crisis - The Way Forward

In a time of global crisis, how will your brand bring hope and fuel progress? WE's six guiding principles will help you make communications your brand's red thread and a catalyst for change.

Topic: CEO & Exec Communications, COVID, Digital Experience & Technology, Leadership

July 09, 2020

Purpose in Communications

Purpose in Communications

Brand purpose is more than a buzzword — it’s a conversation happening all over the world. Discover the brand purpose conversation here.

Topic: Brand Purpose, CEO & Exec Communications, Leadership

June 25, 2020

Business Continuity in the Era of COVID-19

Business Continuity in the Era of COVID-19

WE's whitepaper informs businesses during a time of uncertainty by taking key learnings from post-quarantine trends in China.

Topic: CEO & Exec Communications, COVID, Healthcare Communications

March 24, 2020

The New Healthcare Brand Imperative

The New Healthcare Brand Imperative

How can healthcare brands evolve their communications strategies and earn consumer love?

Topic: Brands in Motion, EMEA, Healthcare Communications

January 07, 2020

Purpose in China The Future Role of Brands

Purpose in China The Future Role of Brands

Chinese consumers want to see a defining purpose behind the products and services they love.

Topic: APAC, Brand Purpose, Brands in Motion, Consumer Communications

November 25, 2019

Brands in Motion 2019

Brands in Motion 2019

Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.

Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications

September 19, 2019

Brands in Motion 2018

Brands in Motion 2018

Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.

Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership

August 15, 2018

Brands in Motion 2017

Brands in Motion 2017

Meet Brands in Motion 2017. The study, partnered by YouGov, that uncovers a new metric of brand performance, debunking the value of brand positioning in place of brand motion.

Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership

September 18, 2017

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