Whitepapers, research and the latest thought leadership from WE Communications
The global media ecosystem is constantly evolving. We’re crafting a new kind of agency — one that helps clients navigate that motion and reach their audiences anywhere, anyhow and on any channel. Here are some insights from our best and brightest — because you don’t bring traditional PR and integrated communications together without a few big ideas.
THE LATEST INSIGHTS
Insights Into BRAND Purpose
For the second year running, WE has partnered with Quartz to uncover how communications can move people to positive action. Read on for the newest thinking on brands taking a stand on social issues, employee engagement and more.
Your communications function provides a red thread and a catalyst for change. WE created six guiding principles to put communications at the center of your brand’s recovery planning and ensure your brand leads with purpose and humanity.
Months into the pandemic, business leaders in China are picking up the pieces of their 2020 plans and figuring out what the “new normal” might look like. From crisis preparedness to building brand equity in a radically changed world, WE looks to China for a glimpse of life after the coronavirus.
Data helps us connect to customers in a thousand ways, but is our obsession with analytics and optimization killing brands’ creative souls? WE’s new whitepaper explores over-optimization, the “sea of sameness” and new processes to ensure your brand’s creative approach is future-proof.
The healthcare industry is one of the most innovative industries in the world — so why do healthcare brands have such a hard time connecting with consumers? Our Brands in Motion healthcare whitepaper has the answers, and a new imperative for brands looking to stand out.
How should brands lead purposefully in a market that’s still figuring out what “purpose” means? WE’s new report digs into strategies and learnings for brands seeking to define and act on their purpose in China.