The global media ecosystem is constantly evolving. We’re crafting a new kind of agency — one that helps clients navigate that motion and reach their audiences anywhere, anyhow and on any channel. Here are some insights from our best and brightest — because you don’t bring traditional PR and integrated communications together without a few big ideas.

THE LATEST INSIGHTS

Listen In: A conversation about storytelling and leadership

Topics: CEO & Executive Communications

Gain insights and tips to help you successfully lead and produce your best work through times of great disruption. Enjoy candid discussions with some of the most talented communicators in our industry about what our teams, our work — and our world — are asking of us now.

RETHINKING THE PURPOSE AND MEANING OF LEADERSHIP

Topics: CEO & Executive Communications, Brand Purpose, Leadership

The events of 2020 re-shaped leadership expectations. WE's research in partnership with YouGov uncovered new ways to lead through introspection and determination.

MORE INSIGHTS FROM WE

What's Trending in 2021

Topics: Trends 2021, Brand Purpose, Pandemic

Looking ahead to 2021, COVID-19 has forced brands to reflect on how they communicate their purpose and connect with their consumers. Understanding that 2020 has changed the way we live and work, which trends will be the most critical? WE’s new whitepaper looks at the key trends for the communications and marketing industry.

Insights Into BRAND Purpose

Topics: Brand Purpose, Leadership

For the second year running, WE has partnered with Quartz to uncover how communications can move people to positive action. Read on for the newest thinking on brands taking a stand on social issues, employee engagement and more.

 

Communicating in unprecedented times

Topics: COVID-19 Pandemic, Communications

Your communications function provides a red thread and a catalyst for change. WE created six guiding principles to put communications at the center of your brand’s recovery planning and ensure your brand leads with purpose and humanity.

Creativity vs. Everything

Topics: Insights & Analytics, Digital Experience Technology

Data helps us connect to customers in a thousand ways, but is our obsession with analytics and optimization killing brands’ creative souls? WE’s new whitepaper explores over-optimization, the “sea of sameness” and new processes to ensure your brand’s creative approach is future-proof.

Development Sector & COVID-19

Topics: COVID-19 Pandemic, Brand Purpose

India’s development sector has rapidly recalibrated its approach to ensure service continuity. From the utilization of technology to authentic storytelling, WE uncovers organizations’ innovations in the COVID-19 era.

HEALTHCARE IN MOTION

Topics: Brands in Motion, Brand Purpose

The healthcare industry is one of the most innovative industries in the world — so why do healthcare brands have such a hard time connecting with consumers? Our Brands in Motion healthcare whitepaper has the answers, and a new imperative for brands looking to stand out.

Brands in Motion

Topics: Brands in Motion, Consumer

How do brands navigate a world of motion? How do they meet consumer expectations that grow higher every year? Find your momentum with WE’s Brands in Motion global study.

Purpose in China

Topics: Brand Purpose, APAC, China

How should brands lead purposefully in a market that’s still figuring out what “purpose” means? WE’s new report digs into strategies and learnings for brands seeking to define and act on their purpose in China.