The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent out most forward-thinking counsel. When it comes to expectations of brands, change is the only constant. Let Brands in Motion be your north star.

THE LATEST INSIGHTS

Brands In Motion: The Bravery Mandate

Topics: Brands in Motion, Brand Purpose, CEO & Executive Communications

In a fast-changing and fractured world, pleasing everyone isn’t possible. Brands today must have the bravery to take bold stands and the tenacity to act on those convictions over the long term. The mandate is clear: Fear less. Do more.

MORE INSIGHTS FROM WE

Brands in Motion: The Healthcare Mandate

Brands in Motion: The Healthcare Mandate

Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.

Topic: Brands in Motion, Brand Purpose, Healthcare Communications, Insights & Analytics, Leadership

Nov 16, 2021

Brands in Motion 2021

Brands in Motion 2021

Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.

Topic: Brands in Motion, Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership

Sep 22, 2021

Listen In with Eirene Chen

Listen In with Eirene Chen

Eirene Chen, talks with Dawn Beauparlant, about the importance of connecting to all your audiences with passion and vulnerability, and emphasizing our shared humanity.

Topic: Brand Purpose, CEO & Exec Communications, Leadership

Jun 15, 2021

What's Next? Technology, Communications and the Race to Recovery

What's Next? Technology, Communications and the Race to Recovery

What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.

Topic: Brands in Motion, Digital Experience & Technology (DXT), Technology Communications

Jun 8, 2021

Rethinking the Purpose and Meaning of Leadership

Rethinking the Purpose and Meaning of Leadership

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.

Topic: Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership

Mar 21, 2021

Listen In with Hanson Hosein

Listen In with Hanson Hosein

Hanson Hosein shares his perspective on the importance of courageous conversations and the power of story in our lives with Dawn Beauparlant.

Topic: Brand Purpose, CEO & Exec Communications, Leadership

Mar 19, 2021

Development Sector Adapting to the New Ecosystem in the COVID-19 Era

Development Sector Adapting to the New Ecosystem in the COVID-19 Era

Explores insights from India’s development sector leaders about the challenges they faced during COVID-19 lockdowns.

Topic: Brand Purpose, COVID-19 Pandemic, Healthcare Communications, India

Mar 18, 2021

Listen In with Steven Clayton

Listen In with Steven Clayton

Steve Clayton, leader of Microsoft's Innovation, Culture and Stories team, shares what he's learned about leading with empathy during the COVID-19 pandemic.

Topic: Brand Purpose, CEO & Exec Communications, Leadership

Mar 17, 2021

Creativity vs. Everything

Creativity vs. Everything

WE’s whitepaper Creativity v. Everything explores over-optimization, the “sea of sameness,” and new processes to ensure your brand’s creative approach is future-proof.

Topic: Digital Experience & Technology (DXT), Technology Communications

Mar 15, 2021

Listen In with Dawn Beauparlant

Listen In with Dawn Beauparlant

Come, listen in and join WE’s Dawn Beauparlant, as she talks with storytellers and communicators of all forms about the power of communications in our lives.

Topic: Brand Purpose, CEO & Exec Communications, Leadership

Mar 1, 2021

Insights on Brand Purpose

Insights on Brand Purpose

In today’s ever-changing media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out.

Topic: Brand Purpose, Insights & Analytics

Jul 20, 2020

The Power of Communications During A Crisis - The Way Forward

The Power of Communications During A Crisis - The Way Forward

In a time of global crisis, how will your brand bring hope and fuel progress? WE's six guiding principles will help you make communications your brand's red thread and a catalyst for change.

Topic: Brand Purpose, CEO & Exec Communications, COVID-19 Pandemic, Healthcare Communications, Leadership

Jul 9, 2020

Purpose in Communications

Purpose in Communications

Brand purpose is more than a buzzword — it’s a conversation happening all over the world. Discover the brand purpose conversation here.

Topic: Brand Purpose, Consumer Communications, Healthcare Communications, Insights & Analytics, Leadership, Technology Communications

Jun 25, 2020

Business Continuity in the Era of COVID-19

Business Continuity in the Era of COVID-19

WE's whitepaper informs businesses during a time of uncertainty by taking key learnings from post-quarantine trends in China.

Topic: CEO & Exec Communications, COVID-19 Pandemic, Leadership

Mar 24, 2020

The New Healthcare Brand Imperative

The New Healthcare Brand Imperative

How can healthcare brands evolve their communications strategies and earn consumer love?

Topic: Brand Purpose, Healthcare Communications

Jan 7, 2020

Purpose in China The Future Role of Brands

Purpose in China The Future Role of Brands

Chinese consumers want to see a defining purpose behind the products and services they love.

Topic: Brand Purpose, Consumer Communications

Nov 25, 2019

Brands in Motion 2019

Brands in Motion 2019

Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.

Topic: Brands in Motion, Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership

Sep 19, 2019

Brands in Motion 2018

Brands in Motion 2018

Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.

Topic: Brands in Motion, Consumer Communications, Healthcare Communications, Technology Communications

Aug 15, 2018

Brands in Motion 2017

Brands in Motion 2017

Meet Brands in Motion 2017. The study, partnered by YouGov, that uncovers a new metric of brand performance, debunking the value of brand positioning in place of brand motion.

Topic: Brands in Motion, Consumer Communications, Healthcare Communications, Technology Communications

Sep 18, 2017

UK: What's Next? Technology, Communications and the Race to Recovery

UK: What's Next? Technology, Communications and the Race to Recovery

What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.

Topic: Brands in Motion, Digital Experience & Technology (DXT), Technology Communications