







The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.
Let Brands in Motion be your north star.
THE LATEST INSIGHTS

Brands in Motion 2023—
Healthy Reputations: More Than medicine
Does corporate reputation influence how much a healthcare professional trusts a brand’s pharmaceuticals?
WE Communications, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals in six countries to find out what impacts a healthcare professional's perception of biotech and pharma brands, and how those brands can nurture a positive image.
MORE INSIGHTS FROM WE

Brands in Motion 2023: Healthy Reputation - More than Medicine
Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.
Topic: Brands in Motion, Healthcare Communications
Feb 8, 2023

Brands in Motion: The APAC Technology Mandate
WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications
Topic: Brands in Motion, Brand Purpose, Technology Communications
Dec 1, 2021

Brands in Motion: The Healthcare Mandate
Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.
Topic: Brands in Motion, Brand Purpose, Healthcare Communications, Insights & Analytics, Leadership
Nov 16, 2021

Brands in Motion 2021
Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.
Topic: Brands in Motion, Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership
Sep 22, 2021

What's Next? Technology, Communications and the Race to Recovery
What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Brands in Motion, Digital Experience & Technology (DXT), Technology Communications
Jun 8, 2021

Rethinking the Purpose and Meaning of Leadership
Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.
Topic: Brand Purpose, CEO & Exec Communications, Insights & Analytics, Leadership
Mar 21, 2021

The Power of Communications During A Crisis - The Way Forward
In a time of global crisis, how will your brand bring hope and fuel progress? WE's six guiding principles will help you make communications your brand's red thread and a catalyst for change.
Topic: Brand Purpose, CEO & Exec Communications, COVID-19 Pandemic, Healthcare Communications, Leadership
Jul 9, 2020

Purpose in Communications
Brand purpose is more than a buzzword — it’s a conversation happening all over the world. Discover the brand purpose conversation here.
Topic: Brand Purpose, Consumer Communications, Healthcare Communications, Insights & Analytics, Leadership, Technology Communications
Jun 25, 2020

Brands in Motion 2017
Meet Brands in Motion 2017. The study, partnered by YouGov, that uncovers a new metric of brand performance, debunking the value of brand positioning in place of brand motion.
Topic: Brands in Motion, Consumer Communications, Healthcare Communications, Technology Communications
Sep 18, 2017

UK: What's Next? Technology, Communications and the Race to Recovery
What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Brands in Motion, Digital Experience & Technology (DXT), Technology Communications