Alexander Kruse

Senior Vice President, Consumer, and General Manager, New York

Senior Vice President, Consumer, and General Manager, New York

Alex brings more than a decade of strategic communications expertise to WE, serving as SVP, consumer, and general manager, New York, where he leads one of the agency’s fastest-growing offices.

An enthusiastic storyteller and firm believer in the integral role of communications in every organization, Alex loves to work with challenger brands changing the way we live and work. Sitting within the agency’s consumer sector, he leads integrated marketing and PR teams for clients like Volvo and iRobot that seek to drive true business impact across North America and globally. With expertise in brand transformation and media strategy, Alex has put his skills to use on a “who’s who” of major brands spanning automotive, consumer technology, travel/hospitality and F&B clients.

As GM of the New York office, Alex exercises his passion for helping find and foster the next generation of PR leaders through mentorship offerings at WE and university outreach efforts. 

Outside WE, Alex enjoys spending time with his wife, family and friends. He is a die-hard sports fan and a season ticket holder for the New York Giants and New Jersey Devils. He spends his time off traveling to new places and playing golf. 

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