Vice President and General Manager, Germany
Vice President & General Manager, Germany
As the general manager and vice president of WE Communications in Germany, Bianca Eichner is the bridge that connects the German network to WE’s global efforts.
Passionate about agency life, Bianca has been in communications for over 21 years, working at agencies such as 3K Kommunikation, SanCom Creative Communication Solutions, and Weber Shandwick. As Weber Shandwick’s director of national healthcare for almost five years, Bianca was responsible for implementing EMEA campaigns from Germany, a first for the agency. Bianca’s previous work at these agencies means she has a wealth of knowledge when it comes to the German healthcare industry, including experience in the pharma, consumer and health-tech spaces, with deep knowledge in oncology, immunology and diabetes. This expertise has led her to work with some of the top 20 clients in the pharmaceutical industry. Bianca’s understanding on the German health sector and medtech companies has allowed her to advise consumer companies on healthcare topics. At WE, Bianca leads the team in Munich and Frankfurt, developing powerful strategies that drives results globally.
Outside of work, Bianca has a love for animals and dedicates much of her free time to her rescue dog. When she’s not spending time with her dog, she’s helping with animal welfare, volunteering with an association that rescues dogs in Romania. In addition to this work, Bianca is also working on becoming a dog trainer and she enjoys cooking with her family.