bill-schultz

Bill Schultz

Executive Vice President and North America Consumer Lead

Executive Vice President and North America Consumer Lead

Bill Schultz is an executive vice president and North America consumer sector lead at WE Communications. He leads teams that service the world’s leading consumer brands in a variety of sectors — automotive, consumer technology, education, food and beverage, and more.

For more than 20 years, Bill has created global integrated communications campaigns for the world’s most exciting consumer, technology and financial companies. A journalism student who initially planned to be a reporter, Bill was bitten by the technology marketing and PR bug early on. Throughout his career, he has worked on every facet of communications — whether it’s launching some of the world’s best-known products, managing investor relations for the world’s most-valued companies, developing platforms for multiple C-suite executives, and telling stories across platforms that not only help clients reach their audience in unique ways — they become part of the cultural conversation.

A part of WE since 2001, Bill has been an integral part of the Microsoft team, working on multiple products including the launch of the Surface in 2012. Bill has also had the honor of working with each of Microsoft’s three CEOs and helped launch Satya Nadella’s best-selling book “Hit Refresh.” He currently works with brands like McDonald’s, whose McDelivery service he helped achieve new heights through campaigns like McDelivery Night In, delivering record-breaking sales. Bill has a deep knowledge of the ever-changing influence model and oversees the agency’s Influence and Broadcast divisions, which won Gold and Titanium Lions at Cannes Lions 2019 for its work on Microsoft’s “Changing the Game.” Bill was crucial in expanding WE’s capabilities and services in the New York area, as well as developing WE’s Chicago presence. He’s spoken at industry moments like PRWeek’s PR Decoded conference and WE’s Influence in Motion event. He’s also the leader of WE’s LGBTQ employee resource group, WE PRIDE.

Bill is an avid indoor cyclist (SoulCycle and Peloton) and a dog lover whose two Irish Terriers keep him busy when he is not working. He’s a devoted chef and baker. Bill lives in New York where kitchen space is at a premium, but he’s been perfecting his baking skills and makes a mean chocolate cake with sour cream chocolate icing.