Chantel Adams, senior vice president, Consumer, brings holistic planning and an integrated marketing perspective to WE, enabling us to reach consumers wherever they are. Drawing from her time working with consumer insights and analytics teams, she specializes in reaching Gen Z, parents of Gen Z and multicultural consumer audiences.
Before WE, Chantel worked at several CPG brands, including Kraft Heinz Company and Nestle USA — where she launched the first-ever Easter confectionary portfolio of sustainably sourced cacao beans in the U.S. as well as the company’s largest entertainment partnership as part of the promotion for the 2015 Peanuts Movie. Most recently, Chantel was a senior manager in consumer marketing for the Invisalign brand at Align Technology, Inc. While there, she was tasked with increasing the brand’s appeal with teens and their parents. To do so, she diversified the brand influencer roster and leaned into internet culture, language and memes, pulling inspiration from viral content and amplifying it across channels — all while being mindful of cultural appropriation. The majority of her work at WE entails partnering closely with DXT to identify the best audience segments for upcoming moments and launches on behalf of our consumer sector clients. This includes developing hypotheses to pressure test with research and working with consumer insights to understand what success looks like for specific consumer groups.
Outside work, Chantel uses her experience to help advance women in business. She has been a member and volunteer for the Forte Foundation for nearly a decade, and serves on the Dean’s Advisory Council for the Gwen Ifill School for Media Arts & Humanities at Simmons University in Boston. She loves both coffee and wine — the ideal start and finish to a productive day — and balancing her beverage choices with Peloton rides.