President, Client Development
As the president of client development at WE Communications, Tiffany Cook oversees the direction and growth of WE’s Technology and Consumer sectors in North America. In her role, Tiffany fosters some of the agency’s most significant global client relationships, and manages the strategic delivery of creative, data-driven, quality client work across disciplines.
Over her 20-year career, she has partnered with companies and C-suite leaders to achieve business goals by elevating and transforming strategic communications programs.
Under Tiffany’s leadership, the Consumer Sector at WE was built from the ground up, leveraging Tiffany’s entrepreneurial mindset and passion for team building. Tiffany’s contributions led to Consumer sector revenue growth of over 40% as the portfolio of brands expanded to include LEGO Education, Volvo, McDonald’s, Ste. Michelle Wine Estates, iRobot, Brother, Khan Academy, Power School and more. Recently, Tiffany has expanded her responsibilities to oversee WE’s Technology sector, including brands like Intel Corp., TrendMicro, Honeywell and F5. In this role, she works closely with her leadership team to deliver engaging stories and strategies to show how these brands’ technologies are changing every aspect of how we live, work and play.
While leading the Consumer Sector, Tiffany helped secure the agency’s first Cannes Lions Award for the “Greatest Interception Ever” campaign at the 2015 Cannes Lions Festival of Creativity. The campaign won Gold in the Automotive & Transport category and Silver in the Real Time Response (including crowdsourcing) category.
Tiffany was named in PRWeek’s inaugural Hall of Femme in 2016, which honors trailblazers in the communications industry. She has received numerous PR and marketing awards and nominations.
Tiffany is an active participant at the Rivkin Center, a center for ovarian cancer research, Hopelink, and the Seattle Girls’ School. She’s a mentor to many people — both inside WE and outside the agency. She coaches, motivates and guides them through their careers based on her experience and insight.
When she’s not working, Tiffany keeps an eye on what’s trending — online and off — and rides her Peloton (not at the same time!), all while trying to keep up with her two active boys.