Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you. And consumer expectations never stand still.
WE Communications, in partnership with YouGov, set out to understand this world of motion — and how brands might harness that movement to navigate the complexities of disruption and dislocation, and win consumers’ love.
What did we find?
- Three years and 80,000 respondents and Brands in Motion has never seen a consumer expectation decrease at the global level.
- Consumers think everyone is accountable for the ethical use of technology — brands, governments, and consumers themselves.
- To thrive in the consumer revolution, brands must be human to the core.