Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you. And consumer expectations never stand still.

WE Communications, in partnership with YouGov, set out to understand this world of motion — and how brands might harness that movement to navigate the complexities of disruption and dislocation, and win consumers’ love.

What did we find?

  • Three years and 80,000 respondents and Brands in Motion has never seen a consumer expectation decrease at the global level.
  • Consumers think everyone is accountable for the ethical use of technology — brands, governments, and consumers themselves.
  • To thrive in the consumer revolution, brands must be human to the core.

Connect with WE

Find out how you can thrive in the consumer revolution.

KEY TAKEAWAYS

To tap into the new brand loyalty, brands need to act with bold purpose in the world.

Across genders, geographies and generations, we all share the same mindset on technology.

CONTACT US

America: New Business | Press Inquiries
Europe + South Africa: New Business | Press Inquiries
Asia Pacific: New Business | Press Inquiries

 

BRANDS IN MOTION 2017

Brands In Motion 2018