Companies face a world of constant change and mounting demands. People want their favorite brands to remedy pressing societal problems, but they’re increasingly skeptical that they’re delivering. The Bravery Mandate: Make It Real is a roadmap showing brands how to prove that their commitments are real, and that their actions will have lasting impact.
About Brands in Motion
Every year, WE partners with YouGov to quantify a world in motion and understand how brands can navigate it.
Melissa Waggener Zorkin, Global CEO, breaks down our latest global report.
Brand Purpose is a Must-Have—For Today's Bottom Line and Tomorrow's Legacy
Only HALF of companies that have made purpose commitments are seen as delivering on them.
The No. 1 area where brands must accelerate their efforts: cost of living.
59% to 41% is the ideal balance of practical to ambitious goals
Before Brands Try to Save the World, They Need to Look In Their Own BackYards
74% say brands should be transparent when informing the public about the actions they're taking in response to current and emerging issues in society.
The No. 1 reason people become skeptical of brands' values-led commitments: lack of data.
The TOP 3 places for brands to sustain investments in the face of economic constraints: employee well-being, income and employment opportunities, access to health care.