Creating a Movement
What it takes to get people to act and scale a clean energy community
The naked truth is no one thinks about energy, and when they do, it’s usually negative.
We are at a pivot moment where real change must occur; you need your customers to shift from passive to active by championing clean energy and their energy management.
72% of Americans agree that climate change is happening.
62% want to know more or are skeptical about renewable energy programs.
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But why haven’t we seen real change?
Part of the reason is that it’s not personal, yet.
Even those who make it personal or want to, need more information.
We know people are looking at utility companies with more scrutiny than ever, and now is the time to step into the spotlight to commit, inform, and inspire change.
There’s not a belief gap; there’s a knowledge and behavior gap.
Three ways we partner to close the behavior gap:
Claim your position – a full audit of the culture, landscape, brand and audience to define a unique place to play.
Create your storyworld – a strategically-crafted surround sound storytelling environment with diverse stories and channels.
Build your advocate engine – from people to policymakers, we’ll establish a base baked into co-creation campaigns that fuel change.
RSA needed to authentically reignite its relevance amidst an expanding threat landscape. It needed to shift from product communications towards thought leadership and innovation to reach executive audiences, and to reinforce its brand as distinct from the RSA Conference. To better position RSA as a trailblazer that continues to meet and anticipate evolving cybersecurity and risk management challenges, WE secured alignment across leadership, SMEs, product leaders, and marketing to build a fresh narrative, create the digital risk management category and ensure a unified corporate message. We also built a media engine to better leverage business story opportunities.
Trend Micro needed to build more awareness of its leadership in security among key business audiences. WE partnered with Trend Micro to identify key, newsworthy nuggets within its research that could tell stories that cut through the crowded marketplace. Within its ranks, Trend Micro nurtured a passionate base of security researchers and threat and vulnerability experts. Dedicated to staying ahead of cyber-criminals, Trend Micro Research scours the illicit underground tracking conversations, shedding light on potential threats. WE helped Trend Micro to showcase its research through the lens of strategic storytelling.
F5 needed to shift audience perception of the brand from legacy hardware to be an application security provider, while building some credibility with security decision-makers. WE conducted a media audit to assess the cybersecurity landscape in order to guide F5 in its brand transformation. In the changing media landscape, few reporters cover security products however cybersecurity beat reporters and security trades are hungry for cybersecurity research and credible security experts who can break down the activities of hackers. WE worked with F5 to arm executive subject matter experts with relevant data-driven research insights to insert into topical industry trend stories.
