Are Purposeful Pharma Brands Increasing Consumer Engagement?
PRWEEK UK ROUNDTABLE
ARE PURPOSE DRIVEN HEALTH AND PHARMA BRANDS INCREASING THEIR ENGAGEMENT WITH CONSUMERS?
When: 11am BST, Thursday April 29, 2021
Where: Invite-only, virtual event
Vaccines, diagnostic tests and clinical trials have become everybody's business. In fact, people's lives and futures center around them in 2021. And there has been intense scrutiny of brands operating in the pharmaceutical space as a result. Public interest in and expectation placed on some brands is soaring, along with growing discussion around rapid testing, clinical trials and vaccine efficacy.
As a sector, we find ourselves in the unusual situation of being relevant to stakeholders in a way that we haven’t previously experienced. So, with many lessons learned throughout the pandemic, how can pharma comms professionals improve relations with patients, customers and the public, going forward? How can we leverage unprecedented levels of public attention to build trust, transparency and confidence? And how do you build a brand worthy of caring about? And how can we harness the interest in pharmaceuticals and also consumer health to create longer term interest and engagement?
PRWeek and WE Communications host a virtual roundtable to explore this and more.
- Catherine Devaney, Deputy Managing Director and Head of Health, UK
This is a closed, invite-only event.