We’ve heard it before: the only constant is change. That’s especially true for brands today as the marketplace and the media ecosystem are in constant motion. External factors affecting businesses today are extreme and go way beyond trends—driving a new level of expectations from tech-savvy consumers. What’s a brand to do? We have some thoughts.
Join us on at the AdAge NEXT Conference on November 16th for a power session that looks at recent, global research and uncovers ways brands can embrace this motion versus fear it. Alyssa Garnick, Executive Vice President, Consumer and NY Market Lead, will share four new realities that are critical for brands across all categories to understand and quickly adopt in order to stay relevant in today’s volatile world of change.