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Should We Redefine the Balance Between Purpose and Profits?

12/15/2020

CAMPAIGN AND PRWEEK ASIA ROUNDTABLE IN SINGAPORE

WHY PURPOSEFUL LEADERSHIP IS MORE IMPORTANT THAN EVER: HAVE WE REACHED A TIPPING POINT?

When: December 15, 2020

Where: Invite-only, virtual event

About:

At the beginning of the pandemic, there was no crystal ball for Asia’s business leaders to guide the way. Instead, they led with instinct and rational business thinking, an intuitive approach that has led to a great divide in how brands are set up to return to normalcy. During this challenging time, the tension point between financial sustainability and social impact has become apparent – have we reached an inflection point for defining the role of business in society?

Hosted in partnership with Campaign and PRWeek Asia, attendees will discuss how businesses in Asia are stacking up on purpose leadership, using purpose as a critical decision-making criterion to emerge stronger and act human to the core.

With:

  • Rebecca Wilson, Executive Vice President of Australia and Singapore
  • Alicia Eu, Head of Corporate, Singapore

 

This is a closed, invite-only event.