EACD Summit 2021: Future Now
Intel’s Fran Ashcroft joins WE to talk the Future of corporate activism
When: October 14th, 2:30-3:15 BST
Increasingly, brands are asked to take positions on issues that before would have been considered off limits but are now seen as table stakes — stakeholders expect to know where brands stand on diversity, equity and inclusion, climate change and policy. Today, providing great products and services isn’t enough — brands are expected to share and promote the values of their employees and customers.
Join Fran Ashcroft, Senior Director, International Communications at Intel, and Ruth Allchurch, WE’s Managing Director, UK, in a conversation about corporate activism, changing expectations of the role of brands, and the boundaries and guardrails communicators must know about.
- Fran Ashcroft, Senior Director, International Communications at Intel
- Ruth Allchurch, Managing Director, UK, WE
- Christina Ardane, Social Campaigner, BiteBack2030