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Holmes: Anatomy of a Brand in Motion

Events

10/25/2017

SOURCE:https://events.holmesreport.com/gprs/session-619-volvo-anatomy-of-a-brand-in-mo

Brand positioning as we’ve known it is dead. Today, successful brands are in constant motion. WE Communications joins Volvo Car USA at The Holmes Report PRovoke Summit this October to discuss what it means to be a brand in motion. WE Communications’ Stephanie Marchesi, president of Health & the Eastern Region, and Dean Shaw, VP, Corporate Communications, Volvo Car USA, will discuss Volvo’s transformation from a brand known for safe, family-friendly cars to a modern innovator, luxury player and leader in technology, design and the future of driving. The session will also uncover four realities brands face today and how to apply those realities to navigate the swirl and chaos of today’s environment to reach who is most important – your customers.

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