Levi Strauss: Uncovering a Brand in Motion
The media, technology and social landscapes are evolving rapidly into an increasingly unpredictable and often divisive environment. Brand positioning has given way to a world of motion — and today's brands must learn to adapt in order to succeed in this transformational time. Since the beginning, Levi Strauss has understood how to harness innovation, creativity and purpose — to move out and ahead of the competition and their customers' expectations. So what's next? Leave this session with a better understanding of what it means to be a brand in motion — and how to authentically find and share the sweet spot of function, ethical responsibility and purpose.