Levi Strauss: Uncovering a Brand in Motion


The media, technology and social landscapes are evolving rapidly into an increasingly unpredictable and often divisive environment. Brand positioning has given way to a world of motion — and today's brands must learn to adapt in order to succeed in this transformational time. Since the beginning, Levi Strauss has understood how to harness innovation, creativity and purpose  to move out and ahead of the competition and their customers' expectations. So what's next? Leave this session with a better understanding of what it means to be a brand in motion  and how to authentically find and share the sweet spot of function, ethical responsibility and purpose.