Melissa Waggener Zorkin presents Brands in Motion at ICCO
SOURCE: http://www.iccosummit.org/
When: 9 October 2019
Where: The Altis Grand Hotel, Lisbon, Portugal
With: Melissa Waggener Zorkin, Global CEO and Founder
Presentation: The new brand loyalty: 360™ Respect
There’s never been a more seismic time to be a communications professional. In the coming decade, brands face a perfect storm. Consumer expectations about how brands use technology, behave in the world and express their purpose are steadily rising. To thrive in the consumer revolution, brands must accept a new brand loyalty – driven by more than product or customer service—what’s needed is a shared understanding of humanity and respect. These trends are fueling demand for senior counsel and reinforcing the need for PR expertise. WE Communications Global CEO and Founder Melissa Waggener Zorkin will uncover how today’s world of motion has created new urgency for communicators to play a role in moving people to positive action.
