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Are We at the Crossroads of Purpose and Profits?

12/9/2020

CAMPAIGN AND PRWEEK ASIA ROUNDTABLE IN AUSTRALIA

WHY PURPOSEFUL LEADERSHIP IS MORE IMPORTANT THAN EVER: HAVE WE REACHED A TIPPING POINT?

When: December 9, 2020

Where: Invite-only, virtual event

About:

In the early days of the pandemic, with no precedence to guide the way, leaders had to lead with a mix of instinct and business sense to weather the storm. This intuitive approach has created a great divide in how brands navigated the past few months and set up to emerge and recover. The tension between financial sustainability and social impact is now at the fore of every leader’s mind and begs the question: Have we reached an inflection point for defining the role of business in society?

Hosted in partnership with Campaign and PRWeek Asia, attendees will discuss why purpose and profit are not mutually exclusive and how brands and leaders can act human to the core.    

With:

  • Rebecca Wilson, Executive Vice President of Australia and Singapore
  • Libby Woolnough, Head of Corporate Affairs, Melbourne

 

This is a closed, invite-only event.