Are We at the Crossroads of Purpose and Profits?
CAMPAIGN AND PRWEEK ASIA ROUNDTABLE IN AUSTRALIA
WHY PURPOSEFUL LEADERSHIP IS MORE IMPORTANT THAN EVER: HAVE WE REACHED A TIPPING POINT?
When: December 9, 2020
Where: Invite-only, virtual event
About:
In the early days of the pandemic, with no precedence to guide the way, leaders had to lead with a mix of instinct and business sense to weather the storm. This intuitive approach has created a great divide in how brands navigated the past few months and set up to emerge and recover. The tension between financial sustainability and social impact is now at the fore of every leader’s mind and begs the question: Have we reached an inflection point for defining the role of business in society?
Hosted in partnership with Campaign and PRWeek Asia, attendees will discuss why purpose and profit are not mutually exclusive and how brands and leaders can act human to the core.
With:
- Rebecca Wilson, Executive Vice President, International
- Libby Woolnough, Head of Corporate Affairs, Melbourne
This is a closed, invite-only event.
