Sarah Gooding at APRA Online Conference 2021

May 26, 2021

SOURCE: https://afpra.org/

Sarah Gooding at APRA Online conference 2021

Where: Virtual

When: May 26th, 13:05 West Africa Time


This year’s APRA conference will bring PR and Communications professionals together from across the African continent and beyond to discuss the theme of One Africa!: March to Economic Integration and the Role of Public Relations in the Era of Covid-19.

Taking to the virtual stage, Sarah Gooding, Managing Director South Africa, will explore WE’s latest Brands in Motion research, Rethinking the Purpose and Meaning of Leadership, and what this means for brand and communications leadership in a Post-COVID-19 Africa. Discussing key opportunities to improve stakeholder engagement, Sarah will be joined in discussion by WE clients, Microsoft EMEA Communications Director, Leo McKay and FlySafair CMO, Kirby Gordon.


  • Sarah Gooding, Managing Director, South Africa
  • Leo McKay, Communications Director, EMEA, Microsoft
  • Kirby Gordon, CMO, Fly Safair?