WE @ Seattle Interactive
On October 17 & 18, the Seattle Interactive Conference will convene forward-thinkers from around the world to talk, teach and learn about disruption, emerging technology and creativity – as well as what’s next in marketing, media, communications and design. WE will again be there making waves, using the latest results from its Brands in Motion 2018 global study to drive conversations about consumers’ new expectations of brands.
- Seasoned marketer and WE SVP of global marketing Kristin Flor Perret will get real about how social and media landscapes have evolved into an increasingly unpredictable and often divisive environment – and what it takes for brands to get in front of changing customer attitudes towards technological change and ethical responsibility.
- Matt Ashworth, WE senior vice president, technology, and Seattle general manager will head up a panel to dig into how brands are navigating new customer demands for greater rationality and responsibility. The group will also explore how brands can incorporate values such as authenticity and responsibility into their communication strategies.