WE + PRWeek London panel

WHY MOTION MEANS STABILITY IN THIS DISRUPTED WORLD

21 September 2017 | 8.30 - 11am
The Forest Room at The Hospital Club, 24 Endell St, London WC2H 9HQ

Brands are mistaken in thinking they need to position themselves. They risk becoming old news in an accelerating environment – where crazes are more changeable, and fashions more disposable. Staying still means falling behind.

Is your brand in motion, harnessing fast-paced change, or losing out? Is your brand driving progress, or is it in the passenger seat?
In this panel, we explore how brands can create stories in motion that move as quickly as the world around them, and the consumers reading them. We discuss how shorter attention spans and bigger appetites for instant gratification are forcing brands to adapt for the right – and wrong – reasons.

What does it mean to have a constantly moving brand? And can this movement be measured in a useful way?

We bring together a panel of leading brand marketers to discuss:

¦ Are you propelling your brand? Is something or someone else propelling your brand? Or is it both?

¦ Are you being disrupted or dislocated or are you disrupting and dislocating others?

¦ How are you managing content across channels or are the channels managing
the content for you?

To join our session please contact
[email protected] or [email protected]