From Like to Buy
WE Communications is hosting a panel discussion, From Like to Buy, which builds upon our 2015 report “Romancing the Store: Reconnecting in the Empowered Shopper Era.”
With our panel of retail industry experts, we’ll discuss how the explosion of tech has changed women’s shopping behaviors. From retail apps to showrooming, we’ll talk about the right levers brands must utilize to reach her. Plus, event attendees will hear new findings from our YouGov study on social shopping, with a view on why and when women play versus purchase.
We'll be sharing top insights throughout the event on June 15, so follow us on social media for updates and learn what it’s going to take to turn that ‘like’ into a buy.