Brands in Motion 2017

Key takeaways of 2017

We’ve recently released all 2017 market and category data to the public. Download any (or all!) of the decks below to see it for yourself:

Check out some highlights from 2017 below:

Sydney Opera House

Brands can offer stability. In Australia, 83% of respondents believe brands can provide stability in this rapidly changing environment.

German street

German participants have the most positive emotional connection to computing devices, as 61% generally love computing devices.

Beach houses

67% of South Africans want brands to deliver a balance on great products and services, plus long-term social value.

City landscape

Some bitter necessity for Health & Wellness in the US, as 60% of respondents say they hate these companies, but the same number can't live without them.

UK Underground Sign

Nobody needs, but everyone wants. 72% of UK respondents have no need for alcoholic beverage companies, but 82% absolutely plan to purchase.

Lanterns on ceiling

While Finance and Banking gives the US and UK audiences headaches, 75% of respondents in China say their impression of these companies is amazing.

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