Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you. And consumer expectations never stand still.

WE Communications, in partnership with YouGov, set out to understand this world of motion — and how brands might harness that movement to navigate the complexities of disruption and dislocation, and win consumers’ love.

What did we find?

  • Three years and 80,000 respondents and Brands in Motion has never seen a consumer expectation decrease at the global level.
  • Consumers think everyone is accountable for the ethical use of technology — brands, governments and consumers themselves.
  • To thrive in the consumer revolution, brands must be human to the core.

Connect with WE

Find out how you can thrive in the consumer revolution.


To tap into the new brand loyalty, brands need to act with bold purpose in the world.

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Across genders, geographies and generations, we all share the same mindset on technology.

71% say that changes to technology benefit most people
69% say change is happening too fast
83% believe brands could be capable of providing stability


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Legacy Brands in Motion

Let Brands in Motion be your north star.