It's a new normal for data privacy. Around the world, governments are stepping up privacy regulation. The pandemic has changed how we think about personal privacy and public health. And consumers are more sophisticated and informed than ever before in their understanding of how brands collect and use their data. Brands must take a more engaging, proactive approach to communicating about data privacy.

We surveyed global consumers about how their data privacy expectations are changing. Our latest report, “The Privacy Mandate,” presents three actions brand leaders can adopt to own the data privacy conversation in an increasingly privacy-conscious world.

Three Actions Brand Leaders Can Take Now on DatA Privacy

What STOOD OUT In the research?

  • "Data privacy" means more than just cybersecurity or protecting personal information. It's about the consumer's understanding of data policies and their willing exchange of personal data for benefit.
  • 65% of respondents say that transparency is key and want more control over how their data is shared and used.
  • Brands can no longer afford to stay quiet on data privacy: Nearly 9 out of 10 global respondents will reconsider or stop doing business with a brand based on its privacy and confidentiality stance.

Download the report to learn more.

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Every year WE partners with YouGov to quantify the world of motion and understand how brands can navigate it.


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