It's a new normal for data privacy. Around the world, governments are stepping up privacy regulation. The pandemic has changed how we think about personal privacy and public health. And consumers are more sophisticated and informed than ever before in their understanding of how brands collect and use their data. Brands must take a more engaging, proactive approach to communicating about data privacy.
We surveyed global consumers about how their data privacy expectations are changing. Our latest report, “The Privacy Mandate,” presents three actions brand leaders can adopt to own the data privacy conversation in an increasingly privacy-conscious world.