Sluggish economic performance. Workforce pressures. Low consumer confidence. As China continues to look for a return to growth in a post-COVID environment rife with disruptions, many B2B brands see having a strong ESG (environmental, social and governance) proposition as increasingly instrumental to business success.
WE’s 2023 Brands in Motion special report, “ESG Means Business in China,” takes a closer look at the evolution of ESG in China, and the key implications for B2B brands operating in the country — from generating awareness to converting sales.