The global business community’s response to climate change is growing in both urgency and sophistication, and brands are realizing they need to ensure that the move to a more climate-friendly economy is fair and equitable to all people and communities — a principle known as “just transition.”

We surveyed business leaders from around the globe about how their companies are communicating their climate commitments and their move toward a just transition strategy. Our latest report explores those findings and five actions brand leaders can take now to move from lofty climate commitments toward measurable, equitable impact.

Five Actions Brand Leaders Can Take Now on Climate Commitments

Brands in Motion 2022: Making Net Zero Net Positive for Everyone

What STOOD OUT in the research?

  • 61% of executives say their company is implementing or planning to implement a "just transition" strategy, but only 40% of senior and middle managers are aware of such a strategy.
  • The top three actions brands can take to implement climate-change mitigation and equitable sustainability: protect jobs in areas most affected, address local impact in vulnerable communities, address the root cause and impacts of climate change in communities.
  • Nearly half of corporate leaders think shareholders would accept decreased returns to accelerate sustainability efforts. 

Download the report for more findings and counsel.

About Brands in Motion

Every year WE partners with YouGov to quantify the world of motion and understand how brands can navigate it.


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