Brands in Motion respondents told us that health sector brands can have the greatest impact on tackling societal issues and promoting positive change — but they aren't seeing evidence that brands are delivering on that promise.
Many health brands are inherently purpose-led, but they fear that sharing their stories and impact will open them up to criticism. With health inextricably linked to all the social issues Brands in Motion respondents rated as important for brands to address. Now is the time for healthcare brands to fearlessly communicate and engage.
What did we find?
- The top three issues for health sector brands are unequal access to healthcare and health services, employee well-being and the ongoing mental health crisis.
- Audiences expect the health sector to have the greatest impact on positive change in the world in the next six months.
- Health CEOs must not stay silent — 70% of respondents say executives should convey their personal positions to various audiences with great frequency.
Download the report for more findings and analysis of what this means for the health sector in 2022 and beyond.
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