Alan VanderMolen on Echo Chamber

October 12, 2016

SOURCE: http://www.holmesreport.com/latest/podcast/article/echo-chamber-podcast-we's-alan-vandermolen-ketchum's-barri-rafferty?utm_source=dlvr.it&utm_medium=twitter&utm_campaign=holmesreport

Latest Echo Chamber episode features expansive conversations with two of the agency world's leading executives.

Arun Sudhaman catches up with WE Communications international president Alan VanderMolen in Hong Kong to talk about the rapid pace of digital marketing evolution in China, following the Holmes Report's Asia-Pacific In2 Innovation Summit. The former Edelman executive also offers plenty of insight into his plans for WE Communications, and discusses MSLGroup's restructuring within Publicis Groupe, suggesting that the changes will ultimately weaken the PR network's positioning.

In part two, Ketchum global president Barri Rafferty talks to Aarti Shah about the continuing struggle for gender parity amongst agency leadership ranks, touching on such topics as the VaynerMedia, JWT and Saatchi&Saatchi scandals. Rafferty also addresses the issue of diversity within the PR agency world, after attending the ColorComm conference.

The Echo Chamber podcast is produced by Markettiers4DC and sponsored by March Communications, producer of the Hacks & Flacks podcast.