Campaign India: Avian WE Bags Danone's PR Mandate

Avian WE bags Danone's PR mandate

Account won following a multi-agency pitcH

Campaign India, June 24, 2019

Danone India has appointed Avian WE as its PR consultancy on record following a competitive pitch.

Avian WE’s remit covers both corporate and brand communications.

Shefali Sapra, director, public affairs and corporate communications, Danone India, said, “At Danone, we are committed to building a healthier world with purposeful brands. Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change."

Avian WE's office in Delhi will lead the account.

Nitin Mantri, group CEO, Avian WE, said, “Purpose is no longer an option but an imperative. Today’s consumers expect brands to demonstrate purpose led leadership and play an active role in driving societal change. Danone is the epitome of a global brand committed to acting on its own vision of making the world a better place.”