campaign-where-are-the-women-ceos-in-pr-news-1

Campaign: Where are the Women CEOs in PR?

3/5/2020

SOURCE: https://www.campaignasia.com/article/where-are-the-women-ceos-in-pr/458577

While PR may be a female-dominated industry, the number of women often taper off higher up the ranks

We ask agency leaders about this phenomenon

Surekha Ragavan, Campaign, March 5, 2020

(Image courtesy of Campaign)

In an industry where we still hear the term 'PR girls' casually thrown about, there's a long way to go in ensuring women get their due credit at the top of the food chain. At entry levels, female to male hires are roughly three to one but, oddly, in leadership roles, that proportion is inverted.

"This makes no sense," says Bob Grove, Edelman's APAC COO. "Agencies are losing some of their best talent."

So why does this happen?