CNBC: Why purpose matters and not just for marketers
June 19, 2019
SOURCE: https://www.cnbc.com/video/2019/06/19/why-purpose-matters-and-not-just-for-marketers.html
Why purpose matters and not just for marketers
CNBC, June 18, 2019
Melissa Waggener Zorkin, global CEO and founder of WE Worldwide, tells CNBC that brand purpose and vision are weighty statements that should reside at the highest levels of the corporation and stand above all commercial decisions.
