Melissa Waggener Zorkin interviewed on CNBC

CNBC: Why purpose matters and not just for marketers

WE in the News

6/19/2019

SOURCE: https://www.cnbc.com/video/2019/06/19/why-purpose-matters-and-not-just-for-marketers.html

Why purpose matters and not just for marketers

CNBC, June 18, 2019

Melissa Waggener Zorkin, global CEO and founder of WE Worldwide, tells CNBC that brand purpose and vision are weighty statements that should reside at the highest levels of the corporation and stand above all commercial decisions.

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