/media/447193/ray-we-comms.jpg

Contagious: Creativity for humanity

February 6, 2020

SOURCE: https://www.contagious.com/news-and-views/creativity-for-humanity-we-communications

Creativity for humanity

Data is an essential part of our everyday lives, but is our obsession with analytics killing our creative souls? At Most Contagious in New York, Ray Page, executive vice president of digital & experience technology at WE Communications, a Contagious thought-leader partner, argued for more collaboration between data and creativity, and explained why we need to future-proof our creative team structures.

Contagious, Feb. 6, 2020

(Image courtesy of Contagious)

‘Let’s be honest,’ said WE Communication’s Ray Page at Most Contagious this week. ‘Data and technology – when it’s not working together with creative, it’s at the cost of creative.’

The best campaigns, he explained, are those that use data and tech but are fuelled by human emotion and creative ideas.

What we’re all striving for, argued Page, is brand voice (‘the way a brand communicates today couldn’t be more important… even the way a CEO behaves goes into the way we perceive brands today’), digital expression and tech for behavioural change.

Read More in Contagious
WE Events
WE in the News
WE Press Releases
Blog

The latest from WE

PRovoke: WE Communications Creates New EMEA Leadership Roles

April 10, 2024

PRWeek: WE Communications Bolsters EMEA Leadership

April 10, 2024

Campaign Asia: Move and Win Round Up April 2024

April 10, 2024

The Drum: How Comms & Tech Firms Stay Ahead of OSA Changes

April 04, 2024