WE in the News
NEW YORK — WE Communications has named Jeremy Woolf (pictured) the agency’s executive VP of strategy. In his role, Woolf will help WE clients incorporate integrated capabilities into campaigns that share stories across the media ecosystem including earned, owned, social, experiential and search. Woolf brings more than 25 years of broad global, technology and integrated marketing communications experience. He joins from Text100, where he was the senior VP of North America business development and marketing lead.
LOS ANGELES — M&C Saatchi PR has expanded its West Coast team with the appointment of Serena Thynne as VP. Thynne, who has worked in the agency’s London office for the last five years, will be responsible for driving new business growth and ensuring the delivery of quality, creative work. She also will be responsible for bolstering M&C Saatchi PR’s existing business in the US, offering clients across the region a range of fully integrated creative communications.
CHICAGO — Prosper Group has added former Golin CEO Rich Jernstedt to its roster of strategic advisors. Jernstedt was CEO for 12 of his 26 years at Golin, where he helped grow the one-office firm into the large, integrated communications agency it is today. He recently spent four years as a working with Porter Novelli as a consultant.
CHICAGO — KemperLesnik has upped event coordinator Rob Christenson to the role of event manager, as which he will lead a range of operational efforts of agency events. Since joining the agency in 2014, Christenson has helped coordinate events including the CBS Sports Class, Maui Jim Maui Invitational and McDonalds All American Games.
NEW YORK — The PR and digital marketing agency CRC has hired Hayley Stocker as an account coordinator. She is a member of multiple client teams and assists in media relations as well as the execution of PR programs for clients including Hanes Hosiery, DKNY and Donna Karan intimates and legwear and Echo Design.