MedNews: Comms Heads Give Rep Insights at Mumbrella 360
WE's Gemma Hudson, EVP, Global Health Led A Session With Communications Heads of Three Large Pharmaceutical Companies
MedNews, 22 July, 2022
Having quality products, being a good corporate citizen, and building trust in your brand contribute to a good reputation, a Mumbrella 360 panel session featuring three ANZ communications heads of large pharmaceutical companies heard on Wednesday. While pharma's reputation benefited from COVID, more is needed to be done to build a mature reputation.
Businesses need to come together and use their expertise to solve societal problems such as unequal access to care. "Health has always been a key societal issue and there are opportunities for brands outside of the sector to get involved in the health 'halo' to address greater societal issues," says Gemma Hudson.