Mumbrella: WE Buchan Rebrands to WE Communications



WE Buchan rebrands to WE Communications

Zoe Wilkinson, Mumbrella, October 29, 2019

(Image courtesy of Mumbrella)

Public relations firm WE Buchan is rebranding to take on the name of its global parent company, WE Communications.

In 2008, Buchan, as it was formerly known, became a partner of WE+. The relationship between the firms expanded in 2016 when WE Communications acquired a majority stake of Buchan.

WE Australia CEO, Gemma Hudson said the rebrand was the next step in the firm’s evolution.

“Buchan and WE first came together because of our shared values and independent proposition and over the years, it’s proven to be a dynamic relationship for both our teams and clients,” Hudson said.