Partnership helps brands be essential

WE in the News



SAN FRANCISCO — SEPT. 28, 2015 — Leading full-service branding agency Salt Branding (Salt) and independent communications agency WE (formerly known as Waggener Edstrom Communications) today announced a new strategic partnership that will enhance their clients’ ability to create, redefine, and extend Essential Brands. 

“Great brands tell great stories,” said Paul Parkin, Salt’s Founding Partner and Creative Director, “and nobody understands this better than the team at WE.  It’s been a pleasure working with them to refine their own positioning and design the creative expression to make it more reflective of who they are and who they aspire to be.  The opportunity to work together on extending this to our clients is one neither of us could pass up.” 

The new Salt-WE partnership expands both agency’s scope of capabilities and set of services they can provide to their mutual clients. WE has a strong track record of driving high impact transformative work with top brands across the areas of consumer, healthcare, social innovation and technology, including Volvo, Abbott, MediaTek and Microsoft. Salt’s deep expertise in brand strategy and breakthrough creative work with companies like Disney, Johnson & Johnson and Twitter make for a complimentary match of what together the two agencies can offer. 

“Transformation is the air we breathe, and throughout our existence WE has helped build and evolve powerful brands all over the world.” said Melissa Waggener Zorkin, CEO, president and founder of WE. “True transformation happens only if you articulate clear purpose, truly understand your customer, and operate with vulnerability and candor. The opportunity for Salt and WE to help brands at this deep strategic level is something we both excel at on our own – but together, we can bring even greater insight to our clients.” 

WE’s global footprint and strategy for growth is strong with 16 wholly-owned offices, a Global Alliance network that serves more than 100 markets worldwide and a network of industry partners to extend the agency’s offering. The addition of Salt Branding further expands WE’s partner network and creates additional opportunities for collaboration with other members of the network such as industry-leading digital marketing agency The Garrigan Lyman Group (GLG). 

“Our partnership with WE doesn’t just mean the typical bolt-on tactic some agencies deploy,” said Parkin, “but the opportunity for Salt to plug into a broader network of like-minded companies who know very clearly what each brings to the table, can lose the egos at the door, and collaborate together with one goal in mind: Impact for clients.” 

More information on Salt Branding is available at http://www.saltbranding.com
More information on WE is available at http://www.we-worldwide.com

About WE 
WE works with some of the most inventive companies on the planet — those focused on delivering the next big thing. Sitting at the intersection of people, brands and technology, we help clients drive business impact through transformative storytelling. We’re for ideas that don’t back down and for clients that think big and insist on massive results that are tangible, seismic and industry-altering. Our playground is consumer, healthcare, social innovation and technology, and our fiercely independent mindset gives us the freedom to fuse together the best talent, partners and ideas to create powerful, persuasive campaigns. Shiny accolades like Cannes Lion, Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year and Technology Agency of the Decade adorn our offices. But it’s not about us, it’s about our clients, their customers, and sparking a more elemental and immersive conversation. Talk soon. http://www.we-worldwide.com

About Salt 
Salt is an independent full-service branding agency with offices in San Francisco and New York. Since 2001, Salt has helped brands be essential to their customers and succeed in the hyper-choice economy. Salt works at the intersection of brand and digital helping ambitious leaders define and express what makes their business truly essential. Salt works with global 1000’s and start-ups alike to transform brand stories and create and launch new offerings. Learn more about Salt – and how a proven approach to building essential brands has helped transform businesses, create differentiation, engage customers, change perception and drive growth – by visiting www.saltbranding.com

For more information, press only: Paul Parkin, Salt Branding LLC, (415)616-1506(415)616-1500paul@saltbranding.com; Kara Kraft, WE Communications,(503)443-7143(503)443-7000kforsberg@waggeneredstrom.com.

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