PRmoment India: Honda Cars India Shifts PR Mandate
WE in the News
Honda Cars India Ltd. shifts PR mandate to Avian WE
Paarul Chand, PRmoment India, July 22, 2019
Avian WE, today announced that it will now be Honda Cars India's communications agency on record. The communications firm stated that it will be responsible for growing awareness about the premium car manufacturer across India through multi-channel integrated communications campaigns.
Rajesh Goel, senior vice president and director, marketing and sales, Honda Cars India Limited, commented, “Avian WE’s proposed strategy aligns with our communications objectives and we look forward to working with them.”
The firm’s remit includes expanding the automaker’s thought leadership around the future of the automobile industry in India. Avian WE will partner with the brand to demonstrate its products and innovation, The firm will also manage media engagement, expanding the brand’s overall corporate and product narratives.