1

PRovoke: How Leaders Are Innovating To Lead With Purpose

2/25/2021

SOURCE: https://www.provokemedia.com/latest/article/provoke-na-how-leaders-are-innovating-in-real-time-to-lead-with-purpose

McDonald’s Molly McKenna Jandrain and WE’s Hannah Peters joined PRovoke North America to outline what purpose means now

PRovoke, Maja Pawinska Sims, 25 February 2021

The pandemic has accelerated corporate focus on purpose, with business leaders also evolving fast to align with a changed world, according to speakers at this week’s PRovoke North America Summit.

WE Communications' EVP of corporate reputation and brand purpose Hannah Peters outlined soon-to-be-published research from WE and YouGov, which surveyed 300 C-suite and senior leaders in the US, UK and Singapore and found that 71% of leaders said articulating their personal core values and elevating their voice was more important for them now than it was a year ago.