Image of Cannes Condensed Lion: Kass Sells speaks on breakthrough creativity

PRovoke: Power of Creative Collaboration at Cannes Condensed

7/6/2021

SOURCE: https://www.provokemedia.com/latest/article/breakthrough-creativity-happens-when-everyone-s-at-the-table

BREAKTHROUGH CREATIVITY HAPPENS WHEN EVERYONE'S AT THE TABLE 

Kass Sells, Global COO, reflects on the Creativity Coming out of Cannes Condensed and the Need for Collaboration

PRovoke Media, 6 July 2021

(Photo courtesy of PRovoke Media)

As we celebrate the fantastic creativity coming out of Cannes, I've been thinking about the kind of collaborative partnerships that make great work possible. 

As someone whose job is to help connect and enable our international operations, the importance of collaboration isn't lost on me. An agency that just ticks off every box in the brief doesn't bring new ideas or insightful creativity to the table, says Kass Sells