PRovoke: Power of Creative Collaboration at Cannes Condensed
BREAKTHROUGH CREATIVITY HAPPENS WHEN EVERYONE'S AT THE TABLE
Kass Sells, Global COO, reflects on the Creativity Coming out of Cannes Condensed and the Need for Collaboration
PRovoke Media, 6 July 2021
(Photo courtesy of PRovoke Media)
As we celebrate the fantastic creativity coming out of Cannes, I've been thinking about the kind of collaborative partnerships that make great work possible.
As someone whose job is to help connect and enable our international operations, the importance of collaboration isn't lost on me. An agency that just ticks off every box in the brief doesn't bring new ideas or insightful creativity to the table, says Kass Sells.