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PRovoke Media: COVID-19: What It Means For Technology PR

4/24/2020

SOURCE: https://www.provokemedia.com/long-reads/article/covid-19-what-it-means-for-technology-pr

COVID-19: What It Means For Technology PR

Technology communications leaders discuss the priorities, challenges and opportunities for the sector, including techlash, security + privacy and a surging demand for lead generation.

Aarti Shah, PRovoke Media, 24 April 2020

In the latest in our series of articles on the impact of Covid-19 on various practice areas and industry sectors, we interviewed technology PR leaders to get a sense of how they are responding to the pandemic.

Aarti Shah: What has been the reputation impact on the tech sector? 

Melissa Waggener Zorkin: Many tech brands have stepped up to support their communities in crisis. They’re leaning into their purpose and values to identify practical, tangible ways they can be of service. There are a range of ways these actions are coming to life – most of which also demonstrate how quickly these brands can move to create actionable solutions with positive impact.