PRovoke Media: Making Us Better
Making Us Better
As the world reels, brands light a way forward with purpose
Melissa Waggener Zorkin, PRovoke Media, 11 May 2020
(Image courtesy of PRovoke Media)
It's hard to be an optimist these days. I'll be honest: Some days it's a challenge to even scroll through the headlines.
I'll be even more honest: I am angry. In fact, I am furious. I am among the luckiest people in this country. I have a place to live, food to eat, a job I LOVE that I can do remotely. I have health insurance. Sheltering in place is a challenge, but it's also a great privilege. Now more than ever, the most vulnerable of us are the most vulnerable. COVID-19 is a terrible disease, but it's also a symptom of a pretty profound brokenness at the center of the world we live in.