PRovoke Media: Making Us Better


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Making Us Better

As the world reels, brands light a way forward with purpose

Melissa Waggener Zorkin, PRovoke Media, 11 May 2020

(Image courtesy of PRovoke Media)

It's hard to be an optimist these days. I'll be honest: Some days it's a challenge to even scroll through the headlines.

I'll be even more honest: I am angry. In fact, I am furious. I am among the luckiest people in this country. I have a place to live, food to eat, a job I LOVE that I can do remotely. I have health insurance. Sheltering in place is a challenge, but it's also a great privilege. Now more than ever, the most vulnerable of us are the most vulnerable. COVID-19 is a terrible disease, but it's also a symptom of a pretty profound brokenness at the center of the world we live in.