PRovoke Research Roundup: AI Excitement and Concern

May 16, 2023


WE's Latest AI in Comms and PR Report Featured in Research Roundup

PRovoke, 16 May, 2023

Running periodically, PRovoke's research roundups highlights some the pertinent studies coming out of the PR industry. In this installment, PRovoke features studies on Black voters' feelings about the Democrats, Britain's biggest brands and key findings from WE's latest generative AI report "Fascinated and Frightened: How Are Communications Professionals Viewing the AI Opportunity Ahead?" 

A survey of 400 US comms leaders by WE Communications and USC Annenberg Center for Public Relations finds that communicators found a mix of fear and fascination about AI among respondents, with reservations around security, privacy and disinformation balanced by a sense of curiosity and optimism.